4 Stories your brand should tell

17 October 2022

Storytelling has been proven to be one of the most effective ways to connect with people. Storytelling helps us remember what we read, watch, and listen to.

Why is story telling so important in business? It’s simple. People want stories that they can relate their own lives to. The more personal the story is, the more likely it will resonate with customers.

Stories are also great for entertainment value because they help you relax and feel good about yourself. They provide entertainment through laughter or tears, but it’s a distraction from everyday life and problems.

Here are four compelling stories your brand can and should tell, on social media, on your blog, and within your advertisements!

1. Share a critical problem you solved

This is a great story to share because it helps build trust with prospects by showing that you understand their problems. It also gives you an opportunity to highlight your expertise by providing solutions to these problems.

For example, let’s say that you sell accounting software for small businesses. You could share the story of how you helped one of your customers save $4,000 in annual accounting fees by using your software instead of paying for an accountant.

2. Explain your inspiration for being in business

When you’re starting a business, it’s important to share why you decided to go into that industry. This helps build trust because it shows your customer that you have their best interests at heart. If you want to sell a product, then tell the story of why you created it. If you’re selling services, tell people how it came about. If there is a certain circumstance that led to the creation of your company or product, share it! People love hearing stories about how something came into existence.

3. Show how you’re different

The best way to show that your brand is different is by showing the way it’s different. People have a natural curiosity about how things work, and when they see an unexpected element of a business, they want to know more.

There are many types of businesses out there, and some of them are extremely similar. If you have a small business that sells products from around the world, for example, there may be another store doing the same thing down the street from you.

You can use social media to show customers what makes your business unique — whether it’s through photos or videos or blog posts — so that people understand why they should choose you over your competition.

4. Celebrate a customer story

Your customers are the reason you’re in business. So it makes sense that you want to celebrate them — and their stories — wherever possible.

The most effective way to do this is through social media. You can share a post on Facebook, Twitter or Instagram featuring an actual customer and their story. When you hear someone say “I love my [insert product here]!” you’re hearing a real person talking about their experience with your brand. It’s authentic, it’s engaging and it’s memorable!

Conclusion

Effective storytelling has the power to build instant rapport with a customer. But, it also has the power to completely lose someone’s interest.

Choose your stories wisely and use them wisely, don’t just tell any stories you want.

Let’s Talk!

If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.

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