8 Content Ideas You Can Use for Your Video Marketing in 2026

8 Content Ideas You Can Use for Your Video Marketing in 2026

If you are a business owner, you probably already know that video marketing is important. The problem usually is not the tools or the platforms. It is one simple question:

“What should we film?”

In 2026, with so many formats, trends and channels, it is very easy to feel stuck or overwhelmed. The good news is that you do not need to chase every trend. You need a set of solid, reusable content ideas that support your brand and help you attract, educate and convert the right audience.

In this guide, you will find 8 practical video content ideas that you can start using straight away. They work across TOFU (top of funnel), MOFU (middle of funnel) and BOFU (bottom of funnel), and can be adapted to almost any industry.

Why Planning Your Video Content Matters in 2026

Random videos can get views. Planned videos get results.

When you plan your video marketing strategy around clear content ideas, you are able to:

• Stay consistent without burning out
• Cover the full customer journey, not just awareness
• Reuse and repurpose content across platforms
• Make better use of your time, budget and internal team

Here is a quick comparison.

You do not need a huge production team to benefit from video. You need clarity about what to talk about and who you are speaking to.

8 Content Ideas You Can Use for Your Video Marketing

Below are eight tried and tested ideas that work very well in 2026. You can use them across short form clips, longer videos, live sessions and even paid campaigns.

1. Short Educational Tips for Your Audience

This is one of the easiest and most effective forms of video content.

What it is:
Short videos, usually under 60 seconds, where you share one clear piece of advice that helps your audience.

Examples:

• “One simple way to improve your website conversion rate”
• “Three questions to ask before you start a rebrand”
• “A quick SEO tip for local businesses”

Best for:

• TOFU and MOFU
• Platforms like Instagram Reels, TikTok, YouTube Shorts and LinkedIn

Why it works:
You show expertise without asking for anything in return. Over time, you become the brand people remember when they think about your category.

2. Behind the Scenes of Your Business

People do not just buy your products or services. They buy into your brand and your way of doing things.

What it is:
Honest, informal videos that show how your team works, how projects are done, or how you deliver your service.

Examples:

• A day in the life of your team
• How you prepare for a client workshop
• How your design or strategy process works behind the scenes

Best for:

• TOFU to humanise the brand
• MOFU to build trust with serious buyers

Why it works:
Behind the scenes content makes your business feel real and approachable. It also reinforces your positioning and values without needing heavy sales talk.

3. Customer Testimonials and Success Stories

If you want content that supports sales directly, this is one of the strongest formats.

What it is:
Videos where your clients talk about their experience working with you and the results they achieved.

Examples:

• A client explaining how your branding improved their positioning
• A customer discussing growth after working with you on SEO
• A long term partner sharing why they continue to choose your agency

Best for:

• Mainly BOFU
• Also good for MOFU if the story is educational

Why it works:
Social proof reduces perceived risk. Prospects see someone like them getting results with your help, which makes it easier to say yes.

4. Before and After Transformation Videos

This is especially powerful if your work produces visible or measurable change.

What it is:
Side by side comparisons that clearly show the “before” and the “after” of working with you.

Examples:

• Old vs new brand identity
• Old website vs redesigned site
• Analytics dashboard before a new marketing strategy and after

Best for:

• BOFU, strongly linked to conversion
• Can also serve as scroll stopping TOFU content on social media

Why it works:
The human brain responds very strongly to contrast. A clear transformation communicates value faster than a long explanation.

5. Founder and Team Introduction Videos

People want to know who is behind the brand.

What it is:
Videos where your founder, leadership or key team members introduce themselves, share their beliefs and explain what the company stands for.

Examples:

• Founder sharing why the company exists
• Lead strategist talking about the agency’s approach
• Team members introducing their roles and favourite projects

Best for:

• MOFU, when people are assessing whether to trust you
• BOFU, to support sales calls and proposals

Why it works:
Human faces build connection. A strong, authentic founder or team video reassures potential clients that there are real experts behind the logo.

6. FAQ and Objection Handling Videos

Every business hears the same questions again and again. Turning these into video is extremely useful.

What it is:
Videos where you answer common questions or address typical objections that stop people from moving forward.

Examples:

• “How long does a rebrand actually take?”
• “Why is SEO a long term investment?”
• “What is included in our strategy process?”

Best for:

• Strong MOFU and BOFU support
• Embedded on FAQ pages, service pages and sent after sales calls

Why it works:
You remove uncertainty upfront. You also demonstrate that you understand your clients’ concerns, which builds confidence.

7. Product or Service Walkthrough Videos

These videos help people understand exactly what they get.

What it is:
Clear, guided tours of your service, process, platform or deliverables.

Examples:

• Walkthrough of a brand audit or strategy workshop
• Guided look at how your website projects run from discovery to launch
• Demo of a reporting dashboard or client portal

Best for:

• Mainly MOFU and BOFU
• Perfect for landing pages and sales presentations

Why it works:
A walkthrough replaces assumptions with clarity. When people know what to expect, they are more likely to commit.

8. Industry Insights and Thought Leadership Clips

These videos position your business as a leader, not just another provider.

What it is:
Videos where you comment on industry trends, share your point of view or break down complex topics for your audience.

Examples:

• “What AI means for branding in 2026”
• “How GEO and AI search will affect SEO for businesses”
• “The future of digital marketing for SMEs”

Best for:

• TOFU to attract an audience interested in the topic
• MOFU to reinforce expertise

Why it works:
Thought leadership shows that you are not only delivering services, you are thinking about where the industry is going. This is attractive to serious decision makers.

How to Turn These Ideas into a Simple Video Content Plan

You do not need to use all eight ideas at once. Start by selecting three or four that are realistic and relevant for your business.

A simple approach could look like this:

Repeat this pattern, rotate the specific topics and you already have a sustainable video marketing plan that covers awareness, education and conversion.

The key is not perfection. It is consistency and alignment with your brand.

How Neu Entity Can Help You Bring These Ideas to Life

At Neu Entity, we look at video marketing as part of a bigger picture. Your brand, content and digital strategy should all support one another.

We help business owners to:

• Clarify their brand story so that every video reinforces the right message
• Map content ideas to TOFU, MOFU and BOFU for real business outcomes
• Plan and produce videos that feel on brand and professional
• Integrate video into websites, campaigns and even SEO for long term visibility

If you want support moving from “We know we should do video” to “We have a clear, practical plan that ties to our business goals”, we would be happy to work with you.

Ready to plan your 2026 video content? Talk to Neu Entity