ABOUT THE NEU ENTITY BRAND EXPERIENCE
The NBX model is a robust and flexible brand strategy & execution framework that can help guide you towards growing your brand.
Purpose
Why are you doing what you do? How does your business model allow you to fulfil that purpose? How are you communicating this internally and externally?
Audience
Who are you selling to, or who are you trying to reach? How is their journey like, from first knowing about you all the way to being an advocate for your brand?
Attributes
Describe how your brand is perceived. What is your audience like? How do you sound like, as a brand? What are the emotional benefits and what makes you different?
Positioning
Crafting your value proposition, understanding your competitors and creating a perceptual map that highlights how you are the perfect fit for your customers.
Priorities
Objectively list and brainstorm what needs to happen for everything we have strategised to be successful, then prioritising it based on obtainability and importance.
UX/IA
Where are the places that your brand will exist? Web, physical, phone call? How will you communicate appropriately at each touch point?
Identity
How does your brand look and feel? From the pinnacle that is the logo, to the underlying systems and design direction. How will it look like applied on to the right brand messaging?
Marketing
Activation of the brand and hitting the market with the right activities. What are the tactics that are appropriate for your brand based on our strategy?