Five Misconceptions of Branding [INFOGRAPHIC]

What is Branding? Do you know what a Brand is?

We believe that everyone knows what Branding is. They’re just bad at putting it into words. So we came up with a list of the most common misconceptions about Branding and present to you in the form of an Infographic. Enjoy!

5 Most common misconceptions about Branding

1. Logo is the brand

A Logo is an identity of your company. It relates the company to a product somewhat like a name does for humans. A logo is not the brand, it’s just one piece of it.

2. Small companies don’t need branding

Small businesses don’t need branding to survice, but they can’t go far without it. If you’re a small business owner and you want to grow your customer base, then you need to invest in brand building now. A strong brand will help people remember who you are and what makes you special. Without that first impression in their minds, new customers will have no reason to come back again and again — no matter how good your product or service is!

3. You only need to do branding once

The market is continuously evolving. What might work this year may not work the next.

We’re not saying that you need to revisit it every month, just occasional check to ensure that you are still relevant to your market.

So don’t expect that one time investment will be enough for years to come (unless you are already established). It’s important to revisit your brand every now and then and make sure that it still works for you in this ever-changing environment.

4. Brand are something that only large companies need or can affford

Branding is how you conduct yourself in the presence of your consumers. It is the value that you want your consumers to see in your company.

Small businesses can benefit from branding too, as it helps them establish themselves as a credible and serious player in their market.

5. Branding is marketing

Branding is the message that you want to your consumer to read. Marketing is the medium that delivers that message to them.

If you have a business, your brand is what people think of when they hear your name and what they associate with your business. If you don’t have a brand, then it’s hard for people to remember who you are or what you do.