What is Purple Cow : How to Stand Out Among Others

Purple Cow, the book by Seth Godin, is considered one of the most influential books for marketers. It talks about how to create products that customers can’t ignore and makes you stand out among others.

Imagine you are on a trip, then suddenly there are cows on the side of the road, you rarely see cows and it feels interesting to you.

But along the way, it turns out that there are many rich cows, and you finally get used to it and don’t find it interesting anymore.

Then suddenly….

You see a purple cow! you automatically stop and approach the cow.

Now that would be remarkable! That’s something you’ll go and tell all of your friends about.

I think that’s the current market condition, too many cows (Brand, Campaign, Product) so it’s hard to notice anything in particular

“The key to success is to find a way to stand out – to be the purple cow in a field of monochrome Holsteins”

Then how to become a Purple Cow?

Here are a few steps you can take to Stand Out among others

1. Know Yourself

Try to dig deeper about your brand and products, what advantages you can highlight, what values ​​you can offer, and what problems you can solve. Once you know your own uniqueness and value, then it will be easier for you to find the right channels to promote your products or services.

Because the only way to succeed is to truly understand yourself and your brand so you can figure out how you should position yourself in the market.

To grow yourself, you must know yourself.

2. Know Your Audience

You do research to make a product, but when it was launched, it turned out that the market didn’t need or felt it was needed. Determine who your specific audience (niche) is, then get to know more about them and their world.

You can use some frameworks to know your audience:

Persona

A persona is an archetype of your target customer based on their characteristics and behaviors;

Value Proposition Canvas

A tool which helps you identify what value you want customers to receive from using your product;

Customer Journey Map

Helps you understand how customers interact with your organization as they move through different phases of involvement with your business.

3. Know Your Enemy

After getting to know yourself and your audience, it’s time to start getting to know who our competitors are; either direct, indirect, or phantom competitor

What can be analyzed are the same points as Know Yourself and Audience, and how they are implemented.

4. Find your Purple Cow

In order for you to become a purple cow, you need to find what makes your company unique. It could be anything — from your brand name, product name or even your logo design. The idea is that if people see it and ask about it, then you have found something that makes people stop and pay attention. If this doesn’t happen then maybe it’s time for you to reevaluate what makes your business different from everyone else’s.
I think there are a few things you can explore;

– Brand Positioning
Where are you among competitors?

– USP/UVP
What things/values ​​can you offer?

– Campaign Creation
How do you promote the 2 things above?

Conclusion

In today’s market, it’s all about standing out. You want people to remember you and want to spread the word amongst their peers. But how to do that? This is a question that many companies ask themselves when they look at the modern marketplace.

And the answer is simple: by being different. By offering something that no one else can offer. That’s what Neu Entity is here for to help you have a better grasp on who you are and what you can offer so that you can make yourself stand out from being another “me too” business in the eyes of your clients, your community, and yourself.