A Quick Guide to Content Marketing

25 January 2022

Content marketing is not a new subject and has been around for decades. Many people are struggling with what exactly “content marketing” is and how to apply it in their digital world. Everything you do can be plugged into your content, which can benefit from it in various ways. Content marketing isn’t just about making money though. It can improve relationships and often do much more than you ever imagined.

Forbes contributor Jay Baer said 91% of marketers believe content marketing is important for their business. Content marketing has grown into an essential part of the digital world we live in today. However, due to the fact this particular strategy has been gaining so much momentum lately, it can be challenging to know where exactly you should start. Well, that’s what we’re going to take care of right now!

What is Content Marketing

According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing not only focusing on short-term sales, but also focuses on building trust and loyalty with customers, then driving sales and awareness through word of mouth. The benefits of content marketing are numerous: it’s relatively inexpensive compared to other forms of marketing, it allows you to connect with your audience on a personal level. Content marketing means different things to different people, depending on who you ask. Some say that it is any kind of long-term strategy. Others say that it is only publishing valuable, helpful information. Still others define it as anything that includes written content, or blogging specifically. The list goes on and on and on.

But here’s the definition that I’ve always believed to be the most accurate: Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. In other words, content marketing is focused on building an ongoing connection with customers through quality content they will.

Why invest in content marketing?

Content marketing is a powerful way to generate leads and sales for your business. It’s also a great way to improve your brand equity, or the value of your brand over time. Increasing your brand equity means that the more value you provide, the more your audience starts to trust you and your company. You can also check the Social Trends in 2022 that Brand Strategy or Content Marketing will affect people decision to choose your brand.

By creating valuable content, you are showing your audience that you’re an authority in your field. This builds trust with them, so when they want something, they’re much more likely to come to you rather than trying to find it elsewhere.

The key here is quality content—not just any content will do. The reason why many brands struggle with content marketing is because they don’t create valuable content on a consistent basis; they just start posting whatever they think might get some clicks. Unfortunately, this doesn’t actually provide much value to their audience, so those viewers don’t start trusting them as an authority in their field.

They just go off and find someone else who provides value when they want something specific. But if you can produce meaningful and helpful content on a regular basis, you will start building trust with your audience in no time at all. And as you continue to create content that

Creating a content strategy

Now that you’re convinced of the importance of content marketing, it’s time to build a strategy. A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. In order for this strategy to work, you need to create value for your readers and equip them with the information they need to solve whatever problem they’re facing. If you can do this, your content will succeed.

First, let’s take a step back and understand what content marketing is. It’s the creation and sharing of valuable, interesting, and engaging content with your target audience in order to attract new leads and customers. The goal is to keep those customers happy by providing them with more great content over time, and turning them into lifelong devotees of your brand. Here’s the thing: It won’t work if you don’t make it work. You have to create value for your readers by providing them with information they need to solve their problems. If you don’t, all the fancy writing and headlines won’t help at all. And if you can be the one to both make your audience aware they have a problem they didn’t know they had, and provide them with a perfect solution… well, then you can build loyal customers for life.

Second, The best way to know how to create content for your customers is the same way you know how to make them happy: you ask them. Who is your ideal customer? What do they want? What are they struggling with? What do they look like? These are all questions you need to ask. And answer. The problem is that this process can be difficult, especially if you’ve never done it before. Luckily, there are a number of resources available to help you create the perfect avatar for your target audience. The first step is doing the research. The more you know, the easier it will be to speak their language and understand exactly what they need from your brand and your content. Once you have that information, create an imaginary version of them: an avatar, or a model, that represents who your audience is in your mind’s eye. This model should serve as a sort of guidepost for any content decisions you make moving forward.

Content marketing on social media

Social media is here to stay. It’s not going away, and it’s not something that you can ignore. It’s so easy to use and so widespread that the average American spends more than two hours a day on social media. According to Pew Research Center, 66% of Facebook users have taken some sort of action in response to a post, such as sharing it with others, making a comment, or clicking on a link. On Instagram, 75% of users have done the same. And on Twitter, 71% of people have taken one of these actions after reading something on the site. If you want to start your content marketing efforts in social media, these numbers make it clear that you need to be using one or more of these sites to do so. In order to be successful in using social media as your platform for content marketing, remember three things:

  1. Shareability
  2. You’ve probably heard that social media is a great way to build your audience. And it is. But what you probably haven’t heard is that if you don’t have social media, your audience will disappear into the ether. So when you’re creating content to share on social media, you want to make it shareable. What makes shareable content?

    For starters, you need an amazing headline. That goes without saying. You also need clean, user-friendly visuals. That means no cluttered-up images where you can’t see what’s going on or read the text. Make your content big, bright, and bold. Lastly, it needs to be interesting. When you’re focusing on social media, you need to evoke emotion, otherwise, the content simply won’t be shared. Happiness, anger, amazement, hilarity. If your content triggers one of those big emotions, our human nature compels us to share it. Use that to your advantage.

  3. Consistency
  4. If you’ve ever tried to post on social media, you know consistency is key. It’s the same with content marketing. Social media is no different. You want to create a relationship with your audience and teach them what to expect from you. That means posting at regular times, with consistent content that has a specific style so they can immediately recognize it in their feed. This goes a long way in building a brand and community, which improves your engagement.

  5. Engagement.
  6. Social media’s all about engagement. After all, it’s not a one-way street. You’re not just delivering a message to people and hoping they’ll listen—there are real people on the other end of the line, viewing your content and taking action. They’re liking it, commenting on it, and sharing with friends.

    The best part is that you can directly connect with your audience and build a tribe: a group of people who believe the same things and come together around a common purpose. Through social media, you can actually build that. But it starts with creating content your ideal customer wants to interact with, and then responding to each and every single comment you get. By doing that, you create a tight-knit community that feels connected to you and your brand. That’s how you win at social media marketing!

Conclusion

Hopefully, this will help you stake your claim for quick guide to content marketing. Each and every interaction with a customer is an opportunity to be seen as the authority in the field and build up that trust. If you don’t take advantage of those opportunities, then someone else will.

Let’s Talk

If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.

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