If you are an entrepreneur looking for ways to increase brand awareness or brand marketing, you must at the very least understand what brand clarity is and how it can affect your business as a whole.
It goes without saying that branding is important in a business. It’s not just about naming your company or the products and services you are selling. It forms a large part of your marketing strategy which you can see in our process below.
And even when your brand is already structured, you must also ensure that your brand identity is maintained.
What is brand clarity?
Brand clarity is how your brand works in general. It talks about every small detail of your brand including your design and brand experience.
It includes your brand strategy, brand story, brand attributes/values, brand personality, brand positioning and your target market.
To obtain clarity in your branding, you should be able to identify its fundamental elements as well as the brand core.
What brand clarity can do for your brand?
Brand Story (The Purpose section of NBX)
Because brand clarity talks about your brand as a whole, there are a number of major things that it can do for your brand.
The first one is telling your brand story. Did you know that a lot of customers frequently ask how they came about and where they come from?
People want to know what your brand is all about. The story you are going to tell them will make the connection between you and your prospective clients. The way you tell your brand story will become a powerful brand strategy if you use it properly.
It can make a great impact on your audience, it can build trust and it can also lead to sales conversions.
Brand clarity is telling your brand story clearly. You should be able to make up a good storyline so people will not get confused about your brand. How to tell your story is also a vital part of the process.
Another thing that brand clarity can do for your brand is knowing the right target market. Businesses that try to attract everyone frequently fail.
It’s because their marketing and offer are not directed towards the right people who should be seeing the brand.
Without brand clarity, you don’t know who your target audience is. You don’t know who to convince to buy your products and services.
You will likely spend more on marketing expenses if it’s not clear who should be seeing your brand.
With brand clarity, you can narrow down your target market. You can save more advertising costs and it’s probable that you will have more sales.
Finally, brand clarity will help you gain confidence. If you know your brand too well, there is no room for doubts. There is a greater impact on managing your business as well.
With brand clarity, you will not get confused to tell the story of your brand and to communicate what you want to share with your audience. You will feel comfortable to talk about every aspect of your brand and business. You will be proud of what you have.
If you are knowledgable enough and you understand what your brand conveys, you are likely to convince more people to buy your products and services.
Here are some tips to attain brand clarity…
There are a couple of tips you can take into account to attain clarity for your brand. Here are some steps to help you move forward.
Ask yourself – what is my brand all about?
The first you should do is to know your brand. You have to have something to tell your audience. You need a story. You need something that will keep your customers interested. Ask yourself – what is your brand all about? If you have something in mind already, don’t hesitate to put it in writing.
Think of a message you want to tell your audience
Branding is about telling other people the message you want to share. In order to get brand clarity, you should think of something worth sharing. Don’t forget that your message will become the foundation of your brand and it can influence a lot of people.
Focus on what you are passionate about
When you are building your brand, consider what you are passionate about. Think of the things you always talk about and don’t forget to use it to gain brand clarity.
I hope that with all the things I’ve shared in this article. Remember that branding is an ongoing process and attaining brand clarity will help you in the long run.
All the best!