Research backs this up. According to a recent study by Kapost, content marketing has been shown to produce approximately three times as many leads per dollar as paid search.
Content marketing helps real estate companies build trust and credibility with potential home buyers and sellers. Consumers are looking for information about local businesses, whether they are buying or selling a home or simply researching their options. The most effective way to reach your target audience is through relevant content created specifically for them.
Content Marketing Ideas
Real estate is a complex industry, and it can be difficult to pinpoint what people want to learn about. But with a little research and a lot of creativity, you can create content that will keep your readers engaged.
Whether it’s a news article, a blog post, or a tutorial, the majority of the content you create will be written. But what should you write about? Here’s a list of content creation ideas to get you started:
These are great for sharing industry trends or breaking down key elements of an upcoming event. News stories are also helpful for sharing updates on new legislation or changes in legislation that affect real estate agents.
Tips for sellers
Give those looking to sell their homes advice on how to prepare their homes for sale. This could include things like landscaping tips, staging advice, or repairing any damage that might need to be done before pictures are taken.
How-to’s for buyers
Help buyers prepare for the process by giving them detailed instructions on how to find their dream home and negotiate with sellers. Demonstrate your expertise by providing all this information in one place and make sure it includes links out to other sites where readers can find more information if needed.
Are there any national or local news stories that would be of interest to buyers? If so, write an article about them and share it with your social media followers. Make sure to include links back to your website at least once in every piece of written content so readers can easily find more info on your site if they want it.
What better way to demonstrate your value to a potential customer than to describe the positive experience of a current one? Try choosing a deal you closed that went particularly well and describing the search from start to finish.
Your events and meetups
Hosting events is great for building community and fostering face-to-face relationships with potential clients, but it can also be a great opportunity to share thought leadership with other industry professionals through presentations or panels at these events. If you don’t have any upcoming events on your calendar, consider organizing one yourself!
These visual representations of data are extremely easy to digest because they provide readers with an easy way to understand complex topics quickly without having to read through pages of text. Infographics can be used to share statistics about home ownership rates in different states or how homebuyers feel about their purchase decisions after moving into their new homes
No matter what industry you’re in, video is an increasingly important part of content creation. This is especially true for real estate agents, who deal in physical spaces. Here are a few ideas for using video in your content strategy:
Show off your expertise
Share how-to videos that teach viewers how to find the perfect home, negotiate with sellers and everything else involved in the homebuying process. Customers want to know that you have their best interests at heart, so show them what you know!
People do more in their homes than stand and sit around: they move, and so should you. Take a walkthrough of the property or shoot short clips showing off different rooms or features. If there’s something particularly unique about a property (like an amazing view), make sure it gets recorded too!
Interview happy clients
with their permission – for credible client testimonials. If someone has bought or sold their home through your agency, ask them if they would be willing to be interviewed on camera about their experience.
Photo and Graphic Content
The real estate industry is all about the visual. Buyers want to see what they’re buying, so it’s important to have high-quality photography of the property that you’re selling. Here are some ideas for creating engaging photo content:
Beautiful property photos
Don’t skimp on the quality and the quantity of photos for the properties that you represent.
Interactive floor plans and 360-degree tours
These are great ways to give buyers a feeling for what it would be like to live in a particular home without having to visit it in person.
Exterior images with copy describing what makes each home unique
This can be particularly useful if your client has several listings of similar style/size/price point that need differentiation from one another.
Photos of local attractions or amenities (such as parks, lakes, golf courses etc.)
If there are any unique aspects about your town or city that would appeal to potential buyers, highlight those features!
We hope that the content marketing tips and tactics outlined above will help you in your real estate content marketing efforts. Creating an effective content marketing strategy is an ongoing process, and there are many elements to consider.
When you are looking for great content creation ideas, look no further than Neu Entity. we’ll work with your needs as our top priority in order for you to get amazing real estate content that brings in new clients and retains old ones.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.