What Is Ecommerce Content Marketing?
Content marketing for ecommerce is a strategic plan that helps you sell more products by creating valuable content that engages your audience. It’s about creating content that provides value to readers and customers so they can learn about your brand, products and services.
Content marketing strategies can be applied across multiple channels — including social media, blogs, email newsletters and other digital platforms — to reach audiences who are seeking information about products or services similar to yours. You can also use content marketing as part of a wider digital marketing strategy for attracting visitors to your website and converting them into customers.
Why Is Ecommerce Content Marketing Important?
Ecommerce content marketing is a powerful tool for online retailers. It’s the process of creating and sharing valuable, free content that builds trust with potential buyers.
According to semrush research, 91% of ecommerce and retail companies have some degree of success when reaching their content marketing goals.
It’s clear that creating and sharing valuable, free content, therefore, builds trust with potential buyers.
Ecommerce content marketing can be used in many ways:
To generate leads
Content marketing generates leads by educating consumers about a product or service and building credibility for your brand or company. The more you share your expertise through blog posts, videos and other resources, the more likely people will turn to you when they need help with their questions or problems related to your industry or niche.
To increase conversions
Content marketing can improve conversion rates by increasing trust between you and potential customers who are looking for answers before making a purchase decision. If someone is interested in buying something from your site but needs help making an informed decision about what options are available to them, then providing helpful articles on this topic will help them make a purchase decision that aligns with their needs.
Ecommerce Content Marketing Strategy
The key to successful content marketing is creating a strategy that’s both engaging and relevant. In other words, it has to be something that people want to read (and share) and something that adds value to their lives.
Here are some of the most effective ways to do just that:
1. Create Content that Visually Appealing
In ecommerce, there is a greater emphasis on visual content than in other sectors because in nearly every case, buyers want to see what they are buying—and in as much detail as possible.
This makes it even more important to have high-quality product images on your site. In fact, according to marketing charts survey, 87% of consumers feel that a great e-commerce site experience depends on clear product images.
So make sure you have a professional take photos of your products and make sure that they are easily accessible on every page of your site. It might also be worth investing in video content as well, which not only allows customers to see how a product works but also gives them an idea of how good it looks when worn or used.
2. Create a Content Hub
Creating a content hub is one of the best ways to build trust and authority with your audience. A content hub is a website that contains all of your blog posts, white papers, ebooks, videos, infographics and other types of content that relate to your business.
In addition to helping you attract more visitors, this strategy is also great for search engine optimization (SEO). If you have a lot of original content on your site, Google will rank it higher than sites that don’t have as much original material.
3. Produce Videos Related to Your Product or Industry
Videos are a great way to share information about your product in an engaging way. Videos can be used to educate customers on how to use a product or explain how it works. You can also use them as customer testimonials, which are effective for increasing sales and customer satisfaction.
4. Create an FAQ section on your website
If customers have questions about your products and services, they’re probably going to search for answers online. An FAQ section will help you provide these answers quickly and easily, making your site more user-friendly. It will also help you gather information about what topics people want answered about your business, so you can write more articles based on these topics in the future!
5. Partner with Influencers to Grow Your Reach
Influencer marketing is a great way for ecommerce brands to get their products in front of new audiences. The best part about influencer marketing is that it’s not just about paying someone for a sponsored post. Rather, it’s about finding the right influencers who have an engaged audience that aligns with your brand and product offering. The key here is finding the right influencers who are interested in what you have to offer and then creating a mutually beneficial partnership based on mutual interest.
In the end, we hope that our ecommerce content marketing strategy can help you to better understand the changing face of ecommerce and help you put one in place for your own business.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.