What does the FIFA World Cup 2022 logo mean?

08 December 2022

What’s the meaning behind The 2022 World Cup Logo?

If you’re a football fan, you’ll know that the Qatar 2022 World Cup was held on November 21st, 2022.

It was the first time this prestigious tournament was held in the Middle East, and it marked a historic moment for Qatar and the rest of the world.

As you may know, each World Cup has a different logo—and this one is no exception! In fact, it’s probably one of the most memorable logos we’ve seen in recent years.

Qatar 2022 World Cup Logo

The World Cup 2022 logo, an emblem, is undoubtedly a magnificent and elegant design. It was designed by Unlock, a Lisbon-based studio from Portugal.

The Inspiration behind the logo design is regional Arab culture and local landscapes. It is a reflection of multiple facets of the culture and region.

World Cup 2022 Logo Elements

Let us look at the elements used in making this excellent emblem

1. The Shawl

Shawl Elements World Cup 2022 Logo

The traditional Arabic woolen shawl is the inspiration behind the design. It has been worn for centuries by men and women alike as an essential part of everyday life in hot desert climates like Qatar’s. In fact, whenever someone wears one they instantly become part of this rich cultural heritage. The shawl has also become synonymous with hospitality and warmth – after all, no matter how far you travel or who you meet along your journey, if you are wearing a shawl there will always be room for you under it!

2. The Swooping Curves

Swooping Curves Symbol World Cup 2022 Logo

The curves represent the desert dunes which rapidly form into big dunes and then decrease quickly due to the harsh desert storms.

3. Infinity Symbol

Infinity Symbol World Cup 2022 Logo

The infinity symbol represents the connectivity of people and expresses the Interconnected nature of the World Cup event.

4. The Eight Number Shape

Eight number shape Symbol World Cup 2022 Logo
This number represents the eight stadium where the World Cup matches will be held.

Conclusion

The World Cup 2022 logo is a unique but simple design. It looks impressive also due to its cultural reflections.

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Let’s Talk!

If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.

logo neuentity

Branding & Marketing Agency

39A Bussorah Street,
Singapore 199457

+65 6240 6920
+65 9109 8033

Privacy Policy •  Terms & Conditions

© Copyright 2022 • Neu Entity Pte Ltd

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