How Branding Works on Social Media

Last Update: 07 April 2023

Author : Ferdaus
Article Category : Branding | Social Media
Social media has become an integral part of our lives. It has not only revolutionized the way we communicate and connect with others but also provided businesses with a powerful tool to establish their brand identity and reach a wider audience.

Building a strong brand on social media is no longer an option, but a necessity for businesses that want to stay competitive and relevant in the market. However, creating a brand on social media goes beyond just creating a page or account. It requires a strategic approach and a deep understanding of how branding works on social media platforms. In this article, we will explore the importance of branding for social media and how it works to help businesses establish a strong online presence and connect with their target audience.

The Importance of Branding on Social Media

Branding is critical on social media as it helps businesses to establish their identity on a highly competitive platform where many other companies advertise.

It helps businesses to show potential customers that they are an established, credible business and what they can expect from the business. Social media branding also allows businesses to connect with their desired audience and build a strong online presence.

How Branding Works on Social Media?

How Branding Works on Social Media

1. Create a content that reinforce your message

it’s important to create content that reinforces your brand message. Don’t just post any content – make sure it aligns with your brand’s values, mission, and voice. This helps build a consistent brand image and fosters trust with your audience.

You need to develop a social media strategy so that you can reach out to your customers and give them the information they want. For example, if your brand is focused on sustainability, posting content about eco-friendly products or tips for reducing waste would be in line with your brand’s message. By creating content that reinforces your message, you can build a stronger relationship with your audience and establish trust. This will help to increase engagement, attract new followers, and ultimately drive sales for your brand.

2. Well packaged specific offers

When it comes to promoting your brand on social media, creating well-crafted, specific offers that cater to your audience’s needs is crucial. Generic offers can easily go unnoticed and fail to convert into sales. By tailoring your offers to the specific interests and needs of your audience, you can increase the chances of them engaging with your brand and making a purchase.

For examples, if your brand caters to fitness enthusiasts, a targeted offer such as a discount code for a specific line of workout clothes or equipment would be more effective than a generic discount offer. By offering specific, value-added promotions to your audience, you can build a loyal customer base and increase brand loyalty.

3. Reels that entertain and educate

By creating Reels that are both informative and engaging, you can not only grab your audience’s attention but also provide them with valuable content. For example, if your brand is in the food industry, you could create Reels that show how to make easy, healthy recipes, while also showcasing the end result in a visually appealing way.

4. Humanised 1 ON 1 DM

Another important aspect of branding on social media is personalization. Rather than spamming your followers with generic DMs, take the time to engage in one-on-one conversations with them. This helps build a relationship with your audience and fosters a sense of community around your brand.

5. Know your brand’s value proposition

it’s important to know your brand’s value proposition. What sets your brand apart from others? Understanding this value proposition and communicating it effectively on social media can help you stand out and attract a loyal following. You can learn more about How to create value proposition for your business.


Creating a strong brand on social media takes time and effort, but by following these guidelines, you can create a consistent, engaging, and memorable brand that resonates with your audience.

About Author

Ferdaus is a branding specialist and designer with more than 16 years of experience in the industry. Prior to founding Neu Entity, he serves as the APAC Lead Creative for a leading global HR SaaS company, and was involved in high profile projects such as the Singapore Airlines career portal, Allianz Singapore and Allianz Reinsurance (Global) corporate websites and Starbucks career portal (under Rustan Coffee, Philippines).

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