Landing pages are an important part of any business’ marketing strategy because they allow you to collect information about visitors that come to your site. That way, when you do have products available for sale, you can market directly to those people who have already shown interest in what you’re selling.
Want more leads for your business? You’ll need to make sure your landing pages answer all the questions a potential buyer has. Here are eight formulas that will help you create landing pages that drive sales:
1. Clear and Strong Headline
People SKIM, SCAN & SCROLL, so make your headline direct and simple. The purpose of your headline should be to effectively communicate what you’re offering and why they should care about it.for example: “15 Ways to Increase Sales.” Don’t use too many words here — three or four is best — and don’t waste time with fluff. Instead, list only the most important benefits of your product or service.
2. Intended Opening on What Customers Can Gain
The next thing you need is an introduction that answers the question, “What’s in it for me?” This can be as simple as telling people how much money they’ll save by using your product or service, or how much time they can save by using it. You could also tell them how much time they’ll save by not doing things themselves if they don’t have time, or if they’re not capable of doing them.
3. Establish Credibility
Differentiating yourself from competitors is critical when it comes to driving sales with a landing page. If customers don’t know who you are or what makes your product or service better than everyone else’s, they won’t buy from you. The first step in establishing credibility is by telling customers why they need to listen to you or buy your product.
4. Showing What You Offer to Customers
You may share a bit of the features, but tie it back to the benefits. For example, “We can help you increase traffic by 50% by using our SEO services.” You’re giving them information about how your product or service works — but then you’re showing them how it can help them achieve their goals.
5. Building Trust with Testimonials
If you have some credibility, show it off! If not, just build trust with your visitors by showing them what other customers think about your product or service. This can be done through video testimonials, case studies or just plain old customer reviews.
6. Risk Reversal
A risk reversal is an offer of some kind that relieves the consumer from any sort of risk associated with purchasing from you. It might be in the form of a guarantee, money-back guarantee or free trial period. As long as it’s something that removes the consumer’s fear of making an incorrect purchase decision, it’ll be an attractive proposition to them.
7. Strong Call To Action Button
The most important element of any landing page is the call to action button. If you have a strong call to action, visitors will be more likely to convert on your site. If you want them to take action, it needs to be clear and compelling. Use a strong verb in your button text and highlight the value proposition of your offer (e.g., “Get My Free Guide Now”).
8. Create Urgency
A sense of urgency creates a motivation in people to act immediately. If people don’t see any urgency to take action, they’ll simply put off their purchase until later when they have time. Use phrases like “Only 3 Days Left” or “Offer Expires in 24 Hours.” Urgency also works well when there’s a limited number of products available for sale. For example, if you’re selling tickets for an upcoming event, make sure that there are only 20 tickets left before the event starts so that people feel like they need to buy now before it’s too late.
Landing pages are a great way to market your business online and draw in new customers. By using the formulas above, you’ll find it easier to make your landing page stand out from the crowd, which can drive sales and grow your business.
If you want to learn more about landing page, feel free to contact Neu Entity . We would love to help you get the most out of your business by adding a beautiful looking website and landing page that functions perfectly.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.
Branding and Marketing Agency
+65 6240 6920
+65 9109 8033