The Importance of Video Marketing for Your Business

Last Update: 25 November 2022

Author : Imran Tahir
Article Category : Marketing
Marketing is changing, and video is at the center of this change. If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone. Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.

Video marketing takes time and effort to create, but the returns are high: 95% of people watch videos online, and 80% prefer watching them over reading text. Video is also more engaging than other types of content: Consumers who view videos are 2x more likely to purchase than those who don’t watch videos.

What is Video Marketing ?

Video marketing is the use of video content to promote a product, service or idea. It can be short or long, scripted or spontaneous, but in all cases it should have a clear call to action. Video is more than just something that helps you reach more customers, it also helps you build trust and credibility with your audience.

The benefit of Video Marketing in Singapore Company

Now that you have a clearer understanding of what video marketing is, here are some intriguing benefits that should push you to create videos for your company in Singapore:

1. Video marketing encourages social shares.

Videos are more likely to be shared than any other form of content online today because they are so engaging and easy to digest quickly. Social videos generate 12 times more shares than text posts and image posts combined. Having videos of your brand can help build a deeper and more personalised connection with your audience in Singapore.

2. Videos boost organic search rankings

Videos allow you to create rich content that can be indexed by Google’s search algorithm and ranked highly in the search results pages (SERPs). According to Brightcove, the video gives a 157% organic traffic increase from search engine results pages. This means your videos will be displayed on top of the SERP when users search for related keywords in Singapore, which increases visibility and helps drive traffic back to your site, increasing conversions and leads for your business.

3. Videos boost conversion rates

Videos are an effective way to engage with your audience and convert them into customers. According to research by Virool, 72% of consumers would rather watch video content than read text when they’re learning about a product or service. And Tubular Insights research 73% of B2B companies that claim video content had a positive impact on their ROI numbers. In short, video is incredibly useful for increasing conversions and boosting sales.

How to Create a Video Marketing Strategy?

1. Choose your target audience and find out where they spend their time

You need to understand who you are trying to reach with your videos and what they like to watch online. Think about the kind of content they share on social media or the type of articles they read online. Then find out where they spend their time online, so that you can create videos on those platforms as well.

2. Decide what type of video you want to create

Your decision on what type of video you want to create will depend on the factors previously mentioned in your target audience, purpose and message of the video, and where you will post it.

For example, if your audience is tech-savvy young professionals, then a short animated video may be a good choice. However, if you’re targeting senior executives at large corporations or government agencies, a longer-form video with high production values might be more appropriate.

3. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. Will it be on YouTube? Facebook? Instagram? Each platform has its own strengths and weaknesses and may be better suited to different kinds of content. For example, Facebook Live videos can include live chat with viewers while YouTube videos can include links and annotations that make them searchable later on.

4. Decide if you want to produce marketing videos yourself or hire a professional videographer to do it for you

If you have the budget and time, then create videos on your own will save you money.

But if you don’t have experience with video editing or don’t have enough time to devote to it, then hiring a professional videographer might be the better option as they will ensure that your videos are well produced, high quality and professional looking.

5.Keep it simple and straightforward

Don’t get bogged down with too much background or too many cuts in a short period of time, as this will make it harder for viewers to follow what’s happening on screen and understand what the message is about (and what you’re trying to sell).

6. Use real people whenever possible

People like watching other people — especially if they can relate to them in some way! If you want to increase engagement with your audience, use real people whenever possible instead of animated characters or actors when creating videos for social media or YouTube channels. This will help connect with viewers and make them feel like they know who you are better than just a random character created by a computer program or actor.


Getting into video marketing can seem like a big commitment. However, if you’re willing to sit down and think about what you want from your videos and how you want them to look, you can easily put together a video marketing plan that works for your brand, and get the results you desire.

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