Introduction to Digital Marketing

Last Update: 04 August 2022

Author : Imran Tahir
Article Category : Marketing

What is digital marketing?

digital marketing
Digital marketing is the use of technology to promote products or services using websites and social media platforms. It’s a broad term that includes everything from paid advertising on search engines to email newsletters and influencer marketing campaigns on Instagram.

To simply put, digital marketing is promoting your business online using various channels such as

  • Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, etc.)
  • Search Engine Optimization
  • Paid Search or also known as SEM (Search Engine Marketing)
  • Content Marketing
  • Email Marketing
  • Mobile Marketing

Sounds like a tedious task but all this can be managed using marketing automation. Marketing automation is a software that helps to simplify repetitive task. You can read more on marketing automation here(but after you finish this article, I hope).

How does a business define digital marketing?

Digital marketing is a toolset of strategies used to create an online presence that attracts and converts prospects into customers. Digital marketing leverages technology including mobile devices, apps, search engines and social media platforms to reach consumers at every stage in the buyer’s journey. By integrating digital tactics into your overall strategy, an organization can better educate its customers, improve its brand visibility, attract new customers through search engine optimization (SEO) results and ultimately drive revenue growth from existing customers through enhanced customer experiences from online activities such as e-mail campaigns or web chat tools like LivePerson.

3 types of media in digital marketing:

  • PAID: All media that you pay for such as ads
  • OWNED: All the media that you own such as your blog, website or email
  • EARNED: Organic media such as social media or articles written about you

types of media

Digital Marketing Strategy

The key for digital marketing strategy is to build out a dedicated strategy that results in a strong return on investment.

To do that, you must ensure that you have a pretty solid brand strategy that is to be the guideline for all things related to your digital marketing strategy.
There will be 3 strategies that defines a digital marketing strategy.

  1. Business (How do you intend to be perceived by your market?)
  2. Customer (How are your customers using digital technology?)
  3. Marketing (What channels are best for you)

Below are some of the things that a marketing strategy consist of:

  • Business Plan
  • Market Perception
  • Target Market
  • Digital Technology Usage
  • Channels


The most important step to make your business grow is putting in place a digital marketing strategy. Attempting to grow a brand without one is like driving a car with no roadmap—it’s possible, but it will be difficult and you won’t know where you’re going. If you’re currently working on developing your brand, or are looking for help achieving your digital marketing goals, contact Neu Entity as your branding and marketing agency parner today!

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