THE NEU ENTITY
NBX is our agency’s approach to a holistic brand strategy and execution model, allowing brands to develop iteratively and in a way that allows them to constantly improve, realign and even pivot when its necessary.
Within this section of the NBX model, we uncover the business model and true purpose of your business or organisation. We discover who your audience and customers are and their stories, then match them to the brand attributes you possess. We then extensively conduct positioning exercises to determine your place in the market. And lastly, we prioritise the tasks at hand based on all our findings.
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First thing we do in the execution phase is to map out the priorities onto a user experience framework. Then, based on the attributes and strategies we’ve uncovered, we craft an identity system which includes design direction. With the visuals and UX all set up, it’s time to activate the brand via marketing efforts. And before we review the strategy again, we examine the performance of the campaigns and how the brand is perceived by your audience.