In this article, I’m going to talk about why your business should have its goals for digital marketing achieved by a holiday every year. I’ll share with you some ideas on how to set goals for digital marketing to make sure that there are a lot of people shopping from your website.
The first thing that you need to do is figure out which holiday or holidays you want your customers shopping for from your website. It could be Chinese New Year, Ramadhan, Eid Al-Fitr, Eid Al-Adha, Christmas, Thanksgiving, Black Friday or Cyber Monday.
After you know which one of these holidays are going to be most profitable for your business, it’s time to set up an online advertising campaign with Google AdWords or Facebook Ads. You will want to target specific keywords related to each holiday such as “Christmas gifts” “Thanksgiving sales” “Black Friday deals” and so on.
How do we stay on top of the holiday season?
Here are 4 tips to help you prepare your business for the rush this year:
1. Being Ahead of Schedule
Plan out how you’re going to advertise in advance. Make sure your marketing campaign is planned out well in advance so that you can reach your target audience as effectively as possible.
This has to be minimally a month ahead. Remember, there’s Pre-festive, During-festive and Post-Festive to plan. The potential is bigger than you actually realise.
2. User Experience Fixes before it’s too late
Make sure your website is up-to-date—if your site is slow or doesn’t load correctly, it’s going to reflect badly on how people view your company and its products.
Do plenty of UX and feature test runs to ensure your customers have a pleasant journey navigating through your site to book a service or shop for your product.
3. Inventory Checks
If you run out of key products, you may lose valuable customers who may not return until next year’s holiday season. Consider stocking up now if you think demand will increase later on.
4. Seasonal Solutions for a Seasonal Campaign
Consider hiring extra temp workers, or even permanent workers if necessary. This can be a cost-effective way to get the job done without sacrificing quality.
You don’t want to be unable to service the overloaded enquiries and demands. These are potential customers/clients left unattended.
The holiday season is a great time to promote your business, but it’s also a risky time. If you aren’t prepared, you could lose customers permanently or fail to adequately meet the demand of your core market. To help your business succeed in this very lucrative season, make sure you have enough inventory to meet demand. Advertise your products well and effectively, and maintain overall efficiency when things get chaotic. And get our Ramadan Marketing Insight that can help your busines to success during Ramadan
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.