The AMP 4th National Convention, affectionately known as Convo4, held on 15th October 2022, marked a transformative journey of empowerment and community engagement. With an encompassing approach, we drove the event’s success through various activities. This ranged from conceptualizing the event’s brand name “AMP 4th National Convention” and its nickname “Convo4,” designing its distinctive logo, through to curating captivating collateral, orchestrating impactful social media marketing, crafting the event’s website, and producing video content.

Rooted in a pioneering 1990 initiative, the convention illuminated the evolution of a movement that empowers Singaporean Muslims to serve their community. A testament to the power of strategic design and engagement, it left a legacy of unity, progress, and positive change within the Singapore Muslim community. This comprehensive event showcased the potential of thoughtfully curated branding, marketing, website design, and engaging video productions, including interviews with panelists.