HBA TEA

ABOUT HBA TEA

Meet HBA Tea, a revered name in the world of authentic Teh Tarik. With roots tracing back to the early 1900s, HBA Tea represents a family legacy of passion and dedication. Originating from Gogha, India, the Haroon Bin Ali family embarked on a journey that led them to Indonesia and finally to Singapore. Their venture began small, selling tea within their neighborhood and popular ‘sarbat tea stalls’, gradually earning a reputable name across Mustafa Centre and all Sheng Siong outlets.

Steered by Haroon Bin Ali’s son and grandson, Mohd Sibli Bin Haroon and Abdul Razak Bin Sibli, HBA Tea is now celebrated as one of the finest purveyors of Teh Tarik in Singapore. Their secret? A steadfast commitment to quality, taste, and outstanding customer service, coupled with a spirit of innovation that transcends generations.

In recent years, HBA Tea has revived and thrived, introducing a spectrum of new products catering to a diverse audience. As they look towards the future, the vision is clear – to broaden their reach to other South East Asian countries such as Malaysia, Indonesia, and Brunei, and to rival the giants of the café industry. HBA Tea is more than just a tea company; it is a rich tapestry of history, tradition, and unrivaled tea experiences.

ABOUT HBA TEA

Meet HBA Tea, a revered name in the world of authentic Teh Tarik. With roots tracing back to the early 1900s, HBA Tea represents a family legacy of passion and dedication. Originating from Gogha, India, the Haroon Bin Ali family embarked on a journey that led them to Indonesia and finally to Singapore. Their venture began small, selling tea within their neighborhood and popular ‘sarbat tea stalls’, gradually earning a reputable name across Mustafa Centre and all Sheng Siong outlets.

Steered by Haroon Bin Ali’s son and grandson, Mohd Sibli Bin Haroon and Abdul Razak Bin Sibli, HBA Tea is now celebrated as one of the finest purveyors of Teh Tarik in Singapore. Their secret? A steadfast commitment to quality, taste, and outstanding customer service, coupled with a spirit of innovation that transcends generations.

In recent years, HBA Tea has revived and thrived, introducing a spectrum of new products catering to a diverse audience. As they look towards the future, the vision is clear – to broaden their reach to other South East Asian countries such as Malaysia, Indonesia, and Brunei, and to rival the giants of the café industry. HBA Tea is more than just a tea company; it is a rich tapestry of history, tradition, and unrivaled tea experiences.

TYPOGRAPHY

STYLESCAPE

BRAND ACTIVATION

NEXT PROJECT

Let’s Talk!

If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.