Brand Identity, Brand Strategy, Social Media

Umu By Holistic Heritage is a company established since 2020. It owns a wide range of cosmetics and health products. Formulated from the finest, natural and hereditary ingredients in their products.

Neu Entity was given the opportunity to rebrand their brand identity and providing creative direction to improve their brand awareness within Malaysia.

Umu came to us for our advice on the creative direction for their photoshoots. We provides Moodboard, Inspos and directive to the photography agency that they hired prior to the preparation for their photoshoot.

The solid colors of red, blue and yellow were chosen as the primary colors for the layout and backdrop in their photoshoot. This is so as to align with their stylescape. The style of shot taken was even curated based on their value proposition that we had in the beginning stage of the project development.

Wanting to be modern, refreshing, warmth and break away from the stereotyping of a typical and traditional “JAMU” product.


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