Our Halal Circle, previously known as Halal Go, is an e-commerce platform for Home Based Businesses in Singapore. Neu Entity have assisted in their Brand Identity and marketing efforts.

Our Halal Circle went through a brand strategy, brand attributes as well as research of their positioning to strategically stand out among Our Halal Circle’s competitors.

With the strategy session, we highlighted certain issues that needed to be prioritised. The previous name, Halal Go, was confusing among their target audience. Through market research and data analysis, Neu Entity have advised to change the name to Our Halal Circle.

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