Real estate marketing is a complex world that can be difficult to navigate. There are plenty of options available to you, but you need to know what will work best for your business and what won’t. Here are some real estate marketing ideas that will make you all the money:
1. Use social media to market your business
Social media is one of the best ways to drive traffic to your website and build relationships with prospective clients. According to NAR’s 2019 State of Real Estate report, more than 80% of agents surveyed said they utilized social media for marketing purposes — and for good reason! Social media offers access to millions of potential customers around the world, many of whom are actively searching for homes on these platforms every day.
You can use social media platforms like Facebook, Instagram, Twitter and LinkedIn to connect with current clients as well as potential clients who may be interested in buying or selling their homes soon (or even years down the line).
When you post relevant articles from reputable sources about housing trends or other topics related to real estate, followers will be able to see how knowledgeable you are about the industry — which will make them more likely to trust your advice when it comes time for them to buy or sell their home.
2. Develop email marketing campaigns
Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home.
Make sure all your blogging efforts are tracked properly so you can see which posts perform well with readers. This will help you determine which topics interest buyers most so you can tailor future content accordingly.
3. Experiment with paid ads on social media
While you can reach plenty of people organically via social media, paid advertising places you directly in front of prospective buyers and sellers. Facebook ads are a great way to target potential clients by location, age range and interests. You can also use Google AdWords for search engine optimization (SEO) purposes and promote your website across the web.
AdWords is an excellent tool for reaching new customers who are searching online for properties that match their needs. You can also use it to promote listings on sites like Zillow and Trulia to increase traffic to your website or blog by directing people to your listing pages from search results pages.
4. Create a website
Many consumers search the internet to investigate products and services before they buy. Creating a website for your real estate business will show prospective clients what you have to offer.
Make sure your website is easy to navigate and looks professional. Include photos of each property you sell, along with details about their features, nearby amenities and more. You can even include information about yourself and your team so buyers know who they’re dealing with when they call or email.
5. Create a blog for your business
Blogs are great real estate marketing tools because they allow you to communicate directly with potential buyers and sellers without having to rely on other people’s interpretations of your message or work product.
This helps you build trust with potential clients and encourages them to do business with you because they know what to expect from working with you. The added benefit is that it makes your listing stand out from others in the same area or even neighborhood if yours is an exclusive property type like waterfront or mountain homes!
6. Ask for referrals
Did you know 41% of sellers using a real estate agent found that agent through a referral from friends or family? If you’re not asking for referrals, you should be.
Some realtors will offer to plan a housewarming party for their new homeowners and use the party/guest list to meet with potential buyers. Others will send out postcards inviting past clients to check out their listings online.
Whichever approach you choose, ask your past clients for referrals and make sure they know what they’ll get out of it in return (a gift card or something else). This is one of the simplest ways to grow your business because it doesn’t require much effort on your part, but it still has big payoffs — especially if you have good relationships with people who know other people who might be interested in buying or selling a home soon
7. Create a stand-out business card
Business cards are easily distributable and can help you capitalize on any in-person interactions you have with potential clients. They’re essentially micro-marketing resources — and serve as instant calls to action for any prospect conversations. They’re also great for networking events, such as conferences or conventions, where they can help you connect with people who might not be familiar with your work just yet.
8. Film video walkthroughs
A video walkthrough is a tour of a property from start to finish. It shows every room and takes viewers through each step of the buying process.
This is a great way to show off your listing and get buyers interested in what your home has to offer. You can use professional equipment or even just your phone, but make sure that you take the time to film everything. You want to be able to showcase all the details of the home so that people know exactly what they’re getting when they buy it.
At the end of the day, you must have a set of plans that reflect your goals and objectives before you put any strategies into play. By knowing what is most important, you will understand how to allocate your resources to gain the best outcome for both your business and your clients. When you’re ready to start thinking about creating marketing plans, reach out to Neu Entity.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.
Branding and Marketing Agency
+65 6240 6920
+65 9109 8033