That’s where social media comes in. If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. In this guide, we’ll walk you through the exact social media strategies you can use to level up your real estate business and get new customers. Here are the ones we’ll cover:
1. Focus on social media platforms that work for real estate
Before you start engaging with your target audience on social media, you’ll need to settle on a platform that works best for your real estate business. Not every social media works for everyone, and spreading yourself thin by being active on all social media platforms isn’t a smart move either. It takes some experimenting to figure out which platform will yield the best results for your business. However, experimenting can take quite a while.
The good news is that there are several tools out there that can help you determine which platform is right for your business. For example, Buffer has a social media audit tool that analyzes each of your profiles and gives recommendations based on their analysis of your activity history as well as engagement rate and other factors. LinkedIn has its own similar tool for determining which networks should be at the top of your list when it comes to reaching potential customers and clients.
2. Set up an editorial calendar
Once you’ve settled on the best platform(s) for your business, it’s time to start scheduling content in advance so that you don’t end up posting from scratch every single day. In fact, this is one of the biggest mistakes people make when launching their social media strategy.
They think they can just start posting whenever they feel like it and expect results. While this may work for some people, it doesn’t work for everyone.
Instead, set up a calendar of what you plan to post each day and stick to it. Your goal is not just to get new followers or likes but also convert them into paying customers. Therefore, try to follow a consistent schedule with relevant posts that will appeal to your target audience. How to Create a Social media calender for your own real estate social media.
3. Create a catchy headline
You know the saying “first impressions last?” Well, it’s especially true on social media. In fact, 93% of consumers say they make a judgment about a company within the first three seconds of visiting its website or landing page. So what is your first impression? Your headline!
Your headline should be short and sweet, but should also give potential clients an idea of what you can do for them. For example, if you specialize in helping first-time homebuyers buy their dream homes, then use that as your headline. If you have experience selling homes in a specific neighborhood or area, then use that too.
4. Make sure you have a captivating profile photo
You probably already know that having a profile picture on social media is important. But did you know that 93% of consumers say they feel better about brands that have an updated logo? And 83% of people are more likely to follow brands on social media after seeing their profile photos?
Make sure your profile photo conveys the essence of what makes you different from other agents in your area — whether it’s your personal style or your approach towards real estate marketing.
5. Be consistent with posting content on social media
One of the worst things you can do for your real estate business is not be consistent in your communication with existing and potential customers. Algorithms on social media platforms like Instagram favor posts that receive more engagement—comments, likes, and unique views—more than others. And in order to consistently get more engagement, you need to be consistent with the content you output.
Be sure to post at least once per day on each platform and try to stick to a regular schedule so that your audience knows when they can expect new content from you. Don’t post too much or too little, though—keep in mind that there are other people competing for their attention as well!
6. Run Facebook ads to gain awareness
Facebook ads are a great asset, especially during the early days of your real estate social media marketing when your organic reach is low. Getting some highly-focused ads out on Facebook can help you get a kickstart on Facebook by building awareness for your business and website so that people start following and interacting with it more often than they otherwise would have done if they were only seeing organic posts from you and other people who post content online (i.e., people like me).
With a typical conversion rate of 1% to 1,5% Facebook ads aren’t the best way to generate sales right off the bat, but they’re an excellent way to grow your audience and get them interested in what you’re doing so that when you do start posting sales-focused content down the road, they’ll be more likely to engage with it on an emotional level as well as an informational one.
7. Showcase your listings via videos
Don’t take our word for it. It’s your buyers who want to see your videos. 85% of buyers and sellers prefer working with real estate agents who use videos as part of their real estate social media marketing strategy. Also, real estate listings with videos receive 403% more leads than posts without a video.
The best part is that creating videos is easier than ever before. If you don’t have a fancy camera or lighting equipment, no problem — just use your smartphone and some basic editing tools!
8. Educate your buyers
The default mindset of most realtors that markets on Facebook or Instagram is to post content that brings in leads. While that is important, it doesn’t cater to people who already may have purchased or are using your services. Just as it is important to create content that generates new leads, you also need to share content that helps you nurture your existing customers.
Educational posts and guides are a great way to do this because these help address questions and concerns your existing customers and followers might be facing. In the process, they also help establish you as the go-to expert for all their queries.
The key here is to make sure that your educational posts are useful and relevant to potential buyers. If they aren’t, then they will not be able to generate any leads. And if they don’t generate leads, there’s really no point in posting them at all!
Social media is a powerful tool. It’s important to remember that strategies for your buyers won’t necessarily work for your sellers. Since you are congregating information about the prospective buyer, use that information on social media to showcase the benefits of your services and get them excited about your company. If you are ready to increase your online presence and start marketing yourself, don’t hesitate to reach out because at Neu Entity we offer first class real estate social media marketing services.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.
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