You also know how much time and effort goes into creating that content. But what if your SEO writing isn’t strong enough to help you get found when people are searching for your products or services online?
In this post, we’ll look at some steps you can take to write more effective SEO writing that will help you rank higher in search results and drive more traffic to your website.
What does it mean to “write for SEO”?
The purpose of writing for SEO is to help search engines understand your content. You want your content to be easy for searchers to find, so you can rank highly in search results pages (SERPs).
There are many factors that influence how a page ranks in search results, but the most important factor is the relevance of what someone searches for and what they find when they click on a website link.
SEO Writing Best Pratices
Here are some tips and best practices for writing for SEO:
1. Research Your Target Keyword
The first step in writing any web page or article is to find out what people are searching for in order to find answers to their questions. You can use ubersuggest or other keyword research tools to help you find the targeted keyword. For example, if you were trying to rank for the keyword “best cat food”, you would want to find out what people are looking for when they search for this phrase.
Now that you’ve looked people also search for other keywords that are related to best cat food. You can use keyword like Best cat wet food, best cat food brand in your content.
2. Create an Article Outline
Creating a content outline is a crucial step in SEO writing. An outline makes the writing process faster and easier while ensuring a high level of quality control. The purpose of creating an outline is to structure your ideas before you start writing, so that you don’t waste time trying to find a starting point once you get started.
3. Create a Unique H1
The H1 tag is the most important piece of text on a page, so it should be something that will help your readers understand what the page is about. Don’t just use “SEO Writing” as your H1 because it’s generic and boring — come up with something more interesting! A good example might be “How to Write Great Content for Your Website.”
According to Semrush use words like ‘how,’ ‘why,’ ‘what,’ and ‘where.’ guides and how-to articles also drive 2x more traffic than other types. And Use numbers like ‘top 10,’ ‘5 best,’ ‘N things…,’ etc. Articles with list headlines get 2x more traffic and 2x more social shares than other types.
4. Optimize the Meta Description
Optimizing the meta description is an important step in SEO. The meta description is a snippet of text that shows up under the title and URL of your webpage in search engine results.
It’s important to optimize your meta description because it can help with click-through rates (CTRs) on your content, as well as with your ranking for certain search queries.
There are 3 ways to optimize the meta description:
- Write something that’s helpful and engaging to users who are looking for information on your topic.
- Make sure your content answers the questions that people might have about it.
- Include keywords or keyword phrases in this field, but don’t go overboard or you’ll annoy Googlebot by overstuffing it with keywords that don’t make sense together in real text (or at least don’t look like they do).
5. Content Structure and Readability
The most important part of your website is the content. If your content is not readable, you will lose readers and customers. When writing for SEO, make sure that each page has a logical structure to it.
Here are some recommendations on how to make your content readable:
Use short sentences (under 25 words)
Break up paragraphs into smaller chunks with headings and subheadings
Include lists of items so that visitors can scan through your content quickly
This makes it easier for people to read, but also for search engines to index and understand what the page contains. Make sure that each sentence has its own subject (noun) and verb; this helps keep things clear so that visitors know what they’re looking at on the page.
this makes it easy for readers to see where they are at in the page and jump around if needed.
If there is long information, use bullet points instead of full sentences; this helps keep things short and easy-to-read for visitors who want to skim through your content quickly before reading more in depth.
6. Add Visual Content
Images, infographics, videos and other forms of visual content are able to convey information quickly and effectively. Including these types of content on your website or blog will help you generate more traffic from search engines. The more engaging your content is, the better the chances that people will link back to it, which is one of the most important factors in ranking well in search engine results pages (SERPs).
7. Update Internal Links
Internal links are links from one page on a website to another page on the same site. These types of links are important because they help Google determine what pages are related, and thus which pages should appear in search results.
Make sure all of your internal links point to relevant pages on your website and don’t use “click here” or “learn more” as text for your link. Instead, use text such as “Click here for more information about this topic” or “Learn more about this topic.”
Remember, writing great content isn’t as simple as following a few steps and then being done with it. The web is an ever-changing place, filled with all sorts of content and competition. As more businesses get a taste for what SEO can do for them, you will be forced to compete with their increasingly effective campaigns. Write well from now on, not just because you want to, but because you have to.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.