What is the Importance of SEO for Real Estate Agents?
An SEO campaign is the best way to enhance your business and increase your sales.
It’s not a secret that Google has become one of the most popular tools for searching for products and services. It is also true that more than 90% of people use Google every day to find something they want on the internet.
SEO (Search Engine Optimization) is an effective strategy used by real estate agents to get their websites ranked high in search engines like Google, Bing and Yahoo. This helps them reach out to many potential customers and helps them in getting leads.
Real estate agents have been using this method very effectively over the years and it has proved to be very beneficial for them.
With so many real estate agents competing with each other in order to attract clients, it becomes important for them to adopt SEO strategies in order to stand out from their competitors.
SEO Tips and Strategies for Real Estate
Now that you know why real estate SEO is a crucial part of your future business success, it’s time to learn how to put together a winning strategy.
Here are some essential tips to help you get started in the right direction:
1. Start with an SEO Audit
Before you can figure out where you’re going, you need to figure out where you are.
An SEO audit helps to determine which pages are doing well and where you can make improvements. The results of the audit can be used as a starting point for your content marketing strategy.
The goal of an SEO audit is to identify how well your website is currently performing in search engines. You want to find out:
- How many pages on your site are indexed by Google?
- What keywords are people using to find your site?
- Which internal links within your site are leading visitors to the pages they want?
- What keywords do top-performing pages rank for?
2. Choose the right keywords
The next tips in using SEO for Real Estate is choosing the right keywords for your website. When someone searches online, they usually include a keyword or phrase that describes what they’re looking for. For example, if someone searches “condo in singapore” or “condominium in singapore” they are likely looking for a condo in Singapore.
Using relevant keywords helps people find your website when they search online and helps you rank higher in search results. If you pick specific keywords related to your business, such as “Singapore Real Estate Agents” and “Property Agent Singapore” then buyers will find you when searching for those phrases.
3. Optimize for Mobile Devices
If you want to rank in Google in today’s world, your website must be mobile optimized. Mobile optimization means that when someone visits your site on their smartphone or tablet, your website adapts to whatever screen they use.
This means that text size becomes bigger on smaller screens and navigation menus become more prominent so that visitors can easily find what they are looking for. If you don’t have a mobile-friendly site, then Google will penalize your ranking in its search results because this means that visitors are leaving quickly because they can’t find what they’re looking for quickly enough on your site (and thus not spending enough time on site).
4. Add Your Site to Google My Business & Other Relevant Directories
Your organic search results likely started with a map followed by a list of companies in the specified area.
Those businesses are there because they’re attached to Google My Business profiles, so you’ll want to set one of those up for your real estate business, as well. This is free and an easy way for potential customers to find your website when they search for agents in their area.
5. Publish Useful Content on Your Blog
Start a blog and use it as a platform to share useful content with your audience. The best way to do this is by publishing blog posts that contain helpful information for your target audience. For example, if you’re selling real estate, you could write about topics like “How to Buy a Home,” “Tips for Selling Your Home” or “Benefits of Investing in Real Estate.” Be sure that the content is relevant, informative and well-written. If possible, include photos or videos of homes for sale or advice on how to sell your home faster.
The strategy outlined above is a varied one, but it all comes back to the golden rule of great SEO: put users first. At the end of the day, good SEO is really all about making your website more comfortable and usable for your target audience.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.