In this article, we’ll cover some of the top social media management tools in the industry and their main features, to give you the information you need to decide which software will work best for your team.
What is a social media management tool?
A social media management tool is a software designed to allow a user or users to manage one or more social media profiles. Social media management tools allow you to schedule posts, monitor your accounts, track response times and much more. These tools are great for those who run multiple accounts and want to be able to manage them all from one place.
Social Media Management Tools in 2022 for you to consider :
Here are some of the best social media management tools that can help you grow your brand or business:
Buffer is a social media management tool that is ideal for small businesses or businesses that are just getting started. It’s free to use, but if you want more features, there are paid plans starting at $5 per month.
With Buffer, you can schedule posts to go out at a specific time and date. You can also add a message to your tweet or post, which is helpful when promoting a new product or service. Buffer allows users to schedule posts on Facebook, Twitter, LinkedIn and Google+ accounts. This is helpful for those who manage multiple social media accounts for their business.
In addition to scheduling posts, Buffer also analyzes each user’s followers and follows them back if they’re not already connected with the user’s account.
Buffer Pricing & Plans
You can start buffer with the free plan, which already includes up to 3 channels, 10 posts per channel, and one user. But if you want more advanced features like Instagram stories scheduling, performance overview, custom reports, and other feature. You can choose an essentials plan that starts from $5/month.
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. It allows you to schedule posts across multiple social media accounts, track your ROI, measure your social media performance and analyze the data.
The app also lets you keep an eye on what people are saying about your brand by monitoring mentions on Twitter. You can also search for keywords and hashtags in order to monitor conversations about your brand or industry.
Hootsuite Pricing & Plan
Hootsuite offers 30 days of trials for you to try the professional feature. It can manage 10 social accounts, with unlimited posting, post scheduling, and access to messages in one inbox. The price starts from $49/per month for Professional plan, $249/month for Team plan and $739/month for Business plan.
MeetEdgar is a lesser-known social media management tool that helps teams automatically curate their social media feeds. This is perfect for solopreneurs or businesses with small teams.
This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.
MeetEdgar also offers insights into your audience so you can adjust content based on what’s working best for them.
MeetEdgar Pricing & Plans
MeetEdgar offers two plan which is Eddie Annual Plan starting from $24.91 per month, with 5 social accounts, unlimited scheduled posts, 10 weekly automations, 4 content categories, and 20 team members.
The second plan is Edgar Annual plan start from $41.58 , with 25 social accounts , unlimited scheduled posts , 1000 weekly automations , unlimited customizable content categories , and 20 team members .
Later is a social media management platform and link in bio tool for every social network. Plan, analyze, and publish content in advance — so you can save time & grow your business.
With Later, you can automate your social media posts and track their performance. You can schedule posts for any social network or blog — Facebook, Twitter, LinkedIn, Instagram, Pinterest or Youtube. You can also customize your Linkin.bio page with Later.
The tool allows users to schedule posts in advance and have them sent at the time of their choice. The app also provides analytics about the posts that are scheduled, so you can see how many people saw a particular post and what kind of engagement it received on different platforms.
Later Pricing & Plans
Later has three plan, which is Starter, Growth, and Advanced. Start starting from $18/per month, already include 1 social set ( Facebook, Instagram, Twitter, Pinterest, Tiktok, and Linkedin), 30 posts per social profile, limited analytics, customizable linkin bio page, and collab tools for creators. And others plan you will have team and brand management tools, and also live chat support.
SocialPilot is a simple and straightforward social media management solution for those just starting out with a management tool. In addition to publishing and scheduling, the tool features a curated content list based on categories and keywords and will share automatically to your feed.
The tool can also be used as an analytics tool, where you can see how many people are engaging with your content, what they’re saying about it, which posts are getting the most attention and more.
SocialPilot Pricing & Plans
SocialPilot plan starts from $25.50/per month. Already have 10 social media accounts that you can manage, Schedule posts, boost posts, audience targeting, Post performance, and other apps integration like zapier, canva, dropbox, and etc.
Sendible is a social media management tool that has done a great job of niching down, working to cater their social media management software specifically to agencies and other large businesses that manage a number of social media profiles. They also offer a number of helpful integrations to make social media management as easy as possible for their users.
The Sendible platform offers an impressive list of features that make it a fantastic choice for any business that wants to be able to manage multiple accounts from one location. The platform allows you to schedule posts, monitor your brand reputation and much more. This makes it easy to keep up with all the latest in your industry without having to spend hours on end each day trying to keep up with all the changes.
Sendible offers free trial for all their plan. Sendible has 3 plans for you, Creator plan, traction plan, and scale plan. Starting from $29/per month. You can already plan and schedule for you instagram stories, get content suggestion for your posts, real time comment monitoring and reply, quick reports including GA, and many other features.
7. Sprout Social
Sprout Social is another popular option for social media management tools. Sprout Social allows users to manage multiple accounts from one interface, track conversations across various platforms including Twitter, Facebook, Google+, LinkedIn and more! Sprout Social also has a built-in analytics tool which provides detailed reports on engagement rates for each tweet sent out by users as well as other important metrics like follower growth and user base size analysis among others.
Sprout Social Pricing & Plans
The platform offers a free 30 day trial period where you can test it out before deciding whether or not it fits your needs.
Sprout Social offers three different pricing plans that range from $249 per month to $499 per month depending on how many users need access to the platform.
Hopefully, this article has given you some idea of which social media management tools may be worth adding to your arsenal. And whether or not you choose to rely on them, we hope the suggestions will help you make a more informed choice when it comes to campaign planning, content creation, and everything in between.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.