Top 5 Reasons Why You Need To Use A Social Media Manager To Grow Your Business
All this cannot be achieved overnight, a complete social media strategy is required but lets take a step back to realise the importance of the person who builds these strategies, Social Media Manager.
Social Media Management’s Role
Social media management is a top priority for business owners, because it is the best way to reach their customers. According to a 2015 study by the Pew Research Center, 77 percent of Americans use Facebook and 72 percent use Instagram. Social media has become a ubiquitous part of our daily lives, and businesses must take advantage of this opportunity by using social media management professionals to engage with consumers.
Social media managers often handle the following tasks:
1. Creating content:
The primary task of a social media manager is creating content that engages audiences and helps build brand awareness. This can include blog posts, videos, photos, and other types of content.
2. Engaging with followers:
A social media manager will interact with the followers of their business’s social accounts. This engagement can take many forms — from answering questions to posting polls — but all forms of engagement are meant to foster relationships between companies and their customers.
3. Analyzing data:
Since social media provides access to valuable data about its users, social media managers need to analyze this data in order to understand what works best for their business and what doesn’t work so well (or at all).
4. Developing strategies for distributing content across multiple sites and channels:
This can include developing a content calendar, setting up and managing social media tools, writing posts and tweets, creating videos and photos, engaging with followers and fans, monitoring analytics to help determine what content is working best, and measuring the return on investment for social media efforts.
Five Reasons Why You Need to Have a Social Media Manager
Social media is important for any business, and it’s especially important for large companies. But even small businesses need a social media manager. Here are the top five reasons why you need to have a social media manager:
1. You’re too busy with other stuff
In today’s world, people are more connected than ever before. This means that if you don’t have someone monitoring your social media accounts 24/7, you’ll miss out on opportunities to connect with clients and customers. A social media manager can help you stay on top of what’s going on in the world so that you can respond quickly when something happens that affects your business (like a bad review).
2. It’s hard work!
Social media isn’t just posting updates once in a while — it takes time and effort to be successful at it! You need someone who understands how each platform works and knows how to engage your audience so that they keep coming back for more information about your product or services. If you’re not willing to invest the time into learning about social media yourself, having someone else do it for you is well worth the investment (both financially and time-wise).
3. You don’t have experience with it
Even if you’re comfortable with social media, there’s no guarantee that your customers and clients will be. Having someone who can help you navigate the platforms and understand how to use them can be invaluable. In fact, according to research from Pew Research Center, 77% of small business owners who use social media say they struggle to keep up with it all. That’s where a professional comes in handy — they can update accounts and respond quickly while you focus on other aspects of running your business.
4. It’s cheaper than you think
Social media management can be done by an in-house person or outsourced to a freelancer or agency. The costs vary greatly depending on what you need done, but even if you hire an agency, they’ll charge significantly less than you’d pay if you hired someone to do all of the administrative tasks associated with managing your social media accounts yourself.
5. It ensures consistency
If your company has multiple employees managing social media accounts (which is common), their voices will differ from one another and from yours. One person may use a different tone than another person when addressing customers or posting content on their pages; that inconsistency will lead to confusion about who represents the company and what they stand for. A social media manager’s voice will be consistent across all platforms so that customers know who they’re interacting with at all times.
Over to you
If you’re still uncertain if hiring an agency can benefit your brand, consider the benefits mentioned above. A social media manager is capable of creating content that’s tailored to your needs, while also learning what works and what doesn’t over time.
If you opt to handle social media management yourself, you run the risk of not meeting your goals or even damaging your brand’s reputation. If you’re unsure whether or not you should hire a professional, you should weigh both options carefully before making any decisions.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.