4 Reasons Social Media Marketing can be an advantageous tool for small businesses
1. You Can Reach Customers Where They Are
There are two main reasons social media marketing is such a good fit for small businesses. First, it allows them to connect with people where they are. Second, it helps them build relationships with customers and prospects.
Social media marketing lets you reach out to customers on channels like Facebook, Twitter and LinkedIn where they spend their time online. This means you can reach potential customers who might not otherwise hear about your brand or product from other sources such as traditional advertising or direct mail campaigns. And because these channels tend to be more interactive than other forms of advertising, they also make it easier for you to engage people in conversations about your brand or product as well as build trust and loyalty among existing customers.
2. You Can Reach People in Their Moments of Need
There’s no doubt that social media has become one of the most popular ways for people to stay connected with their friends and family members – but did you know that it’s also an important tool for businesses? According to HubSpot, “70% of consumers say they use social media sites as a source for local business information when shopping for products or services.” This means that if you want customers to know about your business – especially if you sell products or offer services that aren’t local – then social media is an ideal way to reach them.
3. It Helps You Rank Higher in Search Engine Results
Social media is one of the best tools available for increasing your visibility in search engine results. When people search for something on Google, Bing and other search engines, they usually click on the first few results they see on their screen; so if your company doesn’t rank highly on these sites, then it won’t get many clicks from users who are searching for what you provide (and those are exactly the kind of customers you want). However, if you have lots of followers and likes on Facebook, Twitter and other sites like these, then you’ll be able to rank higher in search engine results and get more visitors to your website.
4. You Can Get Feedback From Your Audience.
Social media gives you the opportunity to connect with your customers on a personal level and solicit feedback about their experience with your products or services. In addition, social media also allows you to respond quickly when there is an issue or concern with your business so that you can address any issues before they escalate into something bigger than they need to be. This can help strengthen your relationship with customers and provide them with an even better experience than they expected from you in the first place!
5. You Can Earn More Leads
Study from hubspot had also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
In addition to driving traffic to your website, social media also helps you generate leads. This means that when people share your posts online, they’ll see your brand name and contact info at the top of their feed. They might even click through to your site or call you directly.
Ultimately, social media marketing offers some great advantages for small businesses. From better customer engagement to exposure to new potential clients, taking advantage of these platforms is an excellent idea for any business owner looking to expand their customer base. Of course, the largest challenge is figuring out how all of these platforms work and whose audience you should target. Reach out to Neu Entity if you’re ready to get started.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.