5 Social Media Marketing Strategy for F&B During Ramadan 2025
Last Update: 26 February 2025
As restaurant owners, café operators, cloud kitchen entrepreneurs, and F&B marketers, you need a solid social media strategy to engage your audience effectively.
Imagine this: your restaurant launches a Ramadan-exclusive menu, your cafe introduces a special iftar deal, or your cloud kitchen optimises food delivery promotion.
But without the right social media marketing, how will customers find out?
With people spending more time online during Ramadan, now is the time to craft engaging content, run targeted ads, and create campaigns that resonate with your audience.
In this guide, we’ll explore essential social media strategies to make your F&B business thrive during Ramadan.
1. Share Iftar and Suhoor Inspirations
During Ramadan, people actively search for meal ideas for iftar (breaking fast) and suhoor (pre-dawn meal). Position your brand as a go-to source for delicious and convenient meal options.
Example: A café could post aesthetic flat-lay images of their Ramadan special drinks, like dates-infused smoothies or spiced lattes.
2. Promote Special Ramadan Offers on Social Media
Bundle meals for families and groups to encourage bulk orders. Highlight value-for-money deals in your posts and stories. And you can also offfer Social Media-Exclusive Discounts. Encourage followers to engage with your posts in exchange for special discounts.
Example: A restaurant can offer a “Family Iftar Set” with discounts for pre-orders.
Example: A cafe can post, “Comment ‘IFTAR10’ below to receive a 10% discount on your next Ramadan drink order!”
3. Collaborate with Influencers for Ramadan Reviews
Partnering with food influencers can help expand your reach. Choose micro-influencers who align with your brand to share Ramadan meal reviews and promotions.
Example: A cloud kitchen can send an iftar platter to an influencer for a food review on Instagram Stories.
4. Optimise Your Social Media Ads for Ramadan
Run targeted Facebook and Instagram Ads. Use geo-targeted ads to attract local customers looking for iftar and suhoor options.
Example: A halal burger joint can run an ad targeting Muslim customers within 5km, promoting their limited-time Ramadan menu.
5. Enhance Customer Experience with WhatsApp and Social Media DMs
1. Enable WhatsApp Ordering for Faster Bookings
Many people prefer to order via WhatsApp instead of websites. Make it easy for them by adding a WhatsApp link in your Instagram bio and posts.
Example: A cloud kitchen can post, “Order your iftar meal now! WhatsApp us at +65 9109 8033”.
2. Use Instagram DMs for Reservation Requests
Encourage customers to DM your page to reserve seats for iftar or place pre-orders.
Example: A restaurant can post, “Limited iftar slots available! DM us now to book your table.”
Conclusion
A well-executed social media strategy can help F&B businesses maximise engagement, increase orders, and build brand loyalty during Ramadan.
By focusing on engaging content, influencer collaborations, targeted ads, and WhatsApp-driven orders, you can attract more customers and boost sales.
Need help crafting a winning Ramadan social media strategy for your F&B business? Let’s make it happen! Contact us today
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