At the same time, you probably don’t have enough time to create original content for all of your social media channels — let alone write blog posts or new emails to send out.
This is where content repurposing comes in. It’s no secret that creating original content can be time-consuming and expensive.
That’s why, content repurposing is the way to go to get more mileage out of you existing content.
Content repurposing is a great way to increase your website traffic and engagement with your audience. In fact, repurposed content is the most shared form of content online according to HubSpot Research
What is Content repurposing ?
Content repurposing is taking one piece of content and adapting it for use on another platform.
The most common example is to take an article and turn it into a video. You can also take a blog post and turn it into a podcast or vice versa. The same concept can be applied to other forms of content including infographics, photos and slideshows.
Content repurposing is a great way to boost your online marketing efforts by using the same content in multiple places. It allows you to reach more people with less effort by leveraging the power of social media.
4 Benefit of Content repurposing for your business
1. Reach a wider audience
you can choose to repurpose your content in various ways, on various platforms. However, you shouldn’t publish them all at once.
Post them gradually as that will help you reach a wider audience over a period of time. This will give you the opportunity to build upon your initial success and grow your audience further each time you release a new piece of content – which will then lead to more leads and sales.
2. Increase Engagement
Repurposing content gives you endless options on formats and platforms. This will allow you to cater to anyone, no matter if they prefer reading, watching or listening. For example, if you have an article about how self-driving cars will change transportation, then you can turn it into an infographic or video for those who prefer visuals over text.
3. Save Time and Money
Content repurposing can help you save time and money by using the same creative assets over again. If you have the same research or data points in multiple pieces of content, then consider using them all together in one piece instead of creating something new each time. This saves both time and money because you’re not paying for more research or having to write multiple pieces of original content from scratch every time a new project comes up.
4. Generate leads
if you choose to repurpose your content into something that requires people’s contact detail for them to access it, this could generate leads.
For example, if your repurpose you content into a webinar or an ebook, you will be able to gather the viewers’s contact details which you can use to follow up with them later on.
As you can see, there are many benefits to repurposing content. So what are you waiting for? Start repurposing your content today!
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.