It was calculated that the digital advertising spending worldwide amounted to 521.02 billion U.S. dollars in 2021. Wondering where to invest your marketing dollars this year for the biggest impact?
Many small and midsize businesses (SMBs) look to marketing agencies to answer that question and maximize their return from their campaigns.
But what exactly does a marketing agency do? And how can they help your business? Let’s take a look at the different types of services and what they mean for your business.
What is a Marketing Agency?
A marketing agency is a fairly generic term for a company that serves other businesses in one or more areas of marketing.
A marketing agency can be anything from a simple consultancy offering advice and guidance, through to an agency that offers full service campaigns including research, strategy, creative development and implementation.
The level of involvement will vary depending on the needs of the client, but typically an agency will take responsibility for developing a plan, creating any necessary collateral and carrying out the delivery of that plan.
Many agencies also offer digital services such as website design and development, social media management and pay per click advertising.
What does a marketing agency do?
Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include:
Advertising: Creating ads for television, social media and print media. The goal is to be persuasive and compelling.
This involves creating and managing websites, email marketing campaigns, search engine optimization and more. The goal is to reach as many people as possible while making sure they find your site when they search for what you offer.
This involves creating relationships with media outlets in order to get them to write about your company or product in a positive light. A good public relations team can also help you manage crises when they arise by working with the news media when necessary to prevent damage from spreading further than necessary.
Social Media Management:
This includes managing all things social media related for your business including building up an active following on sites like Facebook, Twitter and Instagram. They’ll also monitor what people are saying about your brand online so that you can respond quickly if necessary and make sure any negative comments are addressed immediately if possible.
When you’re ready to hire a marketing agency, it’s important to know what you’re getting into. There are a lot of marketing agencies out there, but they don’t all do the same thing.
As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ.
While specializations and approaches differ, every agency has the same goal: drive results. Here’s an overview of what Neu Entity as Marketing Agency in Singapore will do for your business:
- Social Media Management
- e-Commerce Websites
- SEM / SEO / FB Ads
- Lead Generation
- Content Marketing
- Strategic Reviews
- Performance Analysis
5 Marketing Agency Benefits
If you’re not convinced working with a marketing agency is the right move for your business, here are three marketing agency benefits you should consider:
1. A Marketing Agency Can Help You Set Goals
A marketing agency will work with you to set goals for your business. These goals can be anything from increasing your sales to getting more social media followers.
2. A Marketing Agency Can Help You Create A Plan To Achieve Those Goals
A good marketing agency will create a plan that outlines how they can help you meet those goals. They will then execute their plan and report back to you so that you can see how successful it has been and make adjustments as needed.
3. A Marketing Agency Can Help You Stay Within Budget
Another benefit of working with a marketing agency is that they can help you stay within budget. The team at your agency will work closely with yours during the planning stage so that they understand exactly what you need from them and what kind of budget has been allocated. This means they’ll be able to provide the best possible service while staying within this range.
4. Marketing agencies help you manage and implement campaigns
If you lack the technical expertise needed to launch and manage campaigns, marketing agencies can help. Working with a marketing agency gives you access to industry experts who can effectively manage your campaigns, so you can focus on managing your business.
5.Marketing agencies increase ROI of your marketing efforts
Marketing agencies often have access to tools and technologies that can improve the return on investment (ROI) of your marketing efforts. This can help ensure that funds invested in digital marketing yield higher returns than those spent on other channels, like print advertising or public relations.
Now that you’ve read this, you have a good idea of what a marketing agency is, and why they are so important to your business. So why not take the next step and get in touch with us at Neu Entity? We’re excited to show you how our marketing services can help you reach the next level of success.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.