In today’s modern world, with all the efficiencies readily available, the world that we used to know is getting smaller. Thoughts and ideas gets communicated in an instant and tasks gets done faster.
As quoted by Matt Roszak a VC at tally capital “it’s easier to get to the first million today, than it was 30 years ago”. Other than the conventional print, Television and radio advertisements, businesses now use social media and such to market their products to continuously engage their customers.
The success of your company depends on your brand. Your brand is what separates you from the competition, and it’s what makes consumers choose one company over another.
When done right, strategic branding will help set you apart from all the other companies in your industry. It will give you an advantage over the competition by establishing a clear image in customers’ minds and making it easy for them to recognize your brand.
This article will explain why strategic branding is more important than ever before and how to develop a strong brand identity.
Why Is Strategic Branding Important?
It’s no secret that businesses are constantly under pressure to adapt to changing consumer needs and expectations. In fact, according to a study by Bain & Company, the average lifespan of a company on the S&P 500 index has shrunk from 60 years in the 1920s to about 15 years today.
This is partly due to increased competition from new companies entering the market, but it’s also because consumers have become more demanding and fickle. They want fresh products and services that meet their needs — and if they don’t get them, they will go somewhere else.
In order to survive in such an environment, businesses need a strong brand identity that will help them stand out from their competitors and attract new customers over time
Here are four tips you can use to create a powerful strategic branding strategy for your business:
Understanding your audience
Understanding your target audience or demographic is important. Finding out what their likes and dislikes, their goals and needs will prove valuable to you as a service provider on how you can help solve their issues, share their sentiments and be their friend. It’s all about being emphatic.
These information would be useful when you are pushing out posts, campaign and blog etc, on what time of the day, what they are doing at specific times of the day/year to strategise design and content
It’s worth checking out this infographic for best time of day to post.
Creating something enticing
In todays attention deficit society, viral videos and posts that only have entertainment value often distracts your audiences from your messages. Ask yourselves, how do I grab the attention at first glance? A carefully curated photography that evokes curiosity and emotions would do the trick followed by post and blog that has substance. Eventually your target audience to which your message was catered for will resonate with them.
Constantly Updated with the design trends
Whether your are an old traditional carpentry or a high tech guru, keeping in touch with technology and design trends is essential to your business. As an example let’s take a look at our favourite Red Wing boots. Their products and craft remains true and traditional but they evolved and market their brand through online platforms such as website, pinterest, etc by way of means.
They associate with like minded industries to anchor themselves and spread their reach to wider audiences.
Gotta align everything with brand.
Finally the point of all this is to let people continuously know your voice, direction, evolution through the platforms and we do this through strategic design. Consistency can be achieved when we make sure that the brand holds true to its design language.
Conclusion
Ultimately, strategic branding is a crucial component of any successful company. The purpose of brand development is to create a unique identity to help your business stand out while also attracting people and funding along the way. It’s important to remember that if you don’t have a strong brand, it will be more difficult to attract the talent and funding you need to succeed. Get in touch with Neu Entity Experts for more information about how we can help you develop a plan for your brand and help you start working towards your goals today!
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If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.
