Branding Through Social Media

30 August 2018

Hanafi Mohd Sam
Most people nowadays spend their time online, and knowing how to take advantage of the vast audience and users on social media can be helpful in boosting the sales of your business, be it large or small.

Social media is a place where people from all walks of life hang out together “virtually”. Numerous topics are discussed, and people are interested in the stuff that interests them.

When you’re starting a business, or already have one existing but are still seeking opportunities for growth, having the right marketing skills are crucial. Social media is a great place to get your product ‘out there’ and give it a platform for other interested buyers to notice and eventually buy your product.

A Platform for All People

Social Media in the present, is a platform where everyone can show off their selves. Branding through social media is a creative way to promote products from brands.

Though branding through social media is an effective way, artists who promote the brands might be based on not using the products off-cam. People can also be baited on how the product works in real life.

There are always advantages and disadvantages when branding through social media. It is always the consumers’ decision about whether to invest or not. They always have their own say in the brands and products. But, it is also the brand’s responsibility to be real on and off camera.

Today, almost everyone spends hours checking on their different social media platforms. That includes you, your family, relatives and friends. Even the friends of your friends can see and read your posts.

People get updated with each other through social media. No matter the distance, we can chat, talk and video call. Social media is the fastest way to connect with people. But what’s more, it can provide you with the opportunity to convert your followers into your customers.

Imagine the reach of your single post? But a post can’t make you expect for business to start coming in. A “brand” will separate you from the crowd and make you recognisable to your target market.  Now that’ll bring in sales!

The author, Hanafi Mohd Sam, also blogs at https://www.hanafimohdsam.com.
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