Buyer Personas Guide
Buyer Personas Guide Last Update: Author : Article Category : Have you ever thought about creating buyer personas for your business? Has anyone talked to you about personas and you didn’t think it was worth spending time on? Buyer personas are a fantastic idea...
Getting Started With Performance Marketing
Getting Started With Performance Marketing Last Update: Author : Article Category : It’s easy to get lost in a sea of paid ads – there are so many platforms and channels available. But the days of mass-media advertising are gone. Today, consumers prefer finding...
8 Reasons Why Your Business Should Invest In Branding
8 Reasons Why Your Business Should Invest In Branding Last Update: Author : Article Category : As the owner of a business, you understand that your brand is one of, if not the most valuable asset. It is the asset that dictates the perception of your customer, your...
Visual Branding
Visual Branding Last Update: Author : Article Category : Consistency in brand visual identity has a positive impact on the brand’s conversion rate. 78% of users have reported the layout and visual elements to be the most important factors when choosing a website. 38%...
