ASF

DISPLAYS / LOGO / BUSINESS CARD /
BROCHURES / BANNER / WEBSITE / T-SHIRT
ASF or As Soleh Foods is a FMCG Distribution company that sells local snacks and beverages via home based resellers. Neu Entity ensures that the brand design and messaging empowers home based resellers.

Revamping the logo

The current logo was well thought off, it just required a bit of refinement.
The reason we refine the logo to make it balanced, symmetrical and match the stylescape.
Following the previous definition of the logo, we retain all the elements.
Adding to that, incorporated the main brand attribute of “togetherness”.
The outer yellow line symbolises a protective layer around the world which
is a symbol for how As Soleh Foods will care for their agents.
Shorten “As Soleh Foods” to the letters “ASF” for easy recognition
The letters ASF are bold fat and leaning to the right to show that ASF
is a solid brand and are forward in their thinking.

Before

After

Scability

Logo Research

We segregate the brand attributes that we collate during the brand strategy, into 3 different categories, they are; Authentic , Business and Togetherness. We then let the client decide on one category that best fits their business.

Propose Logo Design

LOGO MARK

HORIZONTAL
CONFIGURATION

VERTICAL
CONFIGURATION

This logo mark design is a refinement from the previous ASF logo, which carries great meaning in its symbology. We retained the significance while touching up the design to make sure the logo stays robust and extensible throughout the ubiquitous brand landscape of ASF.

The outer yellow line symbolises a protective layer around the world of togetherness, which is in turn represented by the inner circle with the blue and red tear drop shapes. The shapes are symbolic of the nature of business wherein there will be ups and downs in one’s journey through entrepreneurship.

Because ASF encourages entrepreneurship among its audience, the symbol is appropriate. The brand name is also shortened to the three letter acronym — ASF.

NEXT PROJECT

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