If you’re just starting out with social media marketing and you find it hard to grow your business on social media. These four steps will help you get new followers, help customers solve their problems, and grow your business.
1. Connect with people
Social media is a place where you can connect with people who are interested in your brand, products, or services. You can do that by answering their questions and comments, sharing articles that will help them solve their problems, and helping them find the information they need. This will build trust with your audience.
2. Show your face
Nothing builds trust like a real person behind the brand. People are more likely to engage with businesses that have a human face, because they can relate to them more easily than they can relate to a faceless corporation. So show your employees on social media! Give them a platform to share their knowledge and experiences, and they’ll become advocates for your brand — especially if they’re posting regularly.
3. Offer Value
Use your business to solve your audience’s pain point. If you can help them find the answer to a question or address a problem they’re having, they’ll be grateful and will want to follow you back on social media.
4. Tell your story
Social media is all about the stories we create together — what we post, share and talk about. With social media, people can connect instantly with a diverse group of people from all over the world. Whether it’s sharing photos of your family vacation or asking for advice on a new product idea, sharing stories helps build trust and relationships. You can read here what stories your brand should tell to your audience.
So there you have it, the essential tips for growing your social media presence and expanding your small business. It’s not an overnight process, but it is something you can stay committed to doing. As the saying goes: “the more you put into something, the more that you get out of it.”
Now it’s time for you to implement these tips in your business’s social media. Remember that these are just a few suggestions of ways to improve your social media presence—there are so many other things that you can do as well!
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.