Ramadan Audiences Every Business Owner Should Know

27 February 2023

Ramadan is a time when Muslims from all over the world come together to celebrate and worship. It’s an opportunity for businesses to connect with a diverse range of audiences. To make the most of it, you need to know who you’re targeting. Muslims are by no means a homogeneous audience. There are many different types of Muslims with varying beliefs, values, and practices. The holy month is a golden opportunity for businesses to reach out to them through their preferred channels and mediums.

top commerce categories

Data from Meta shows Ramadan consumer insights by category. The percentage of surveyed shoppers or observers that made a purchase per category in 2022 From the infographic above, we can separate the audience into the following top audiences that can be reached during this holy month:

1. The Foodie

Foodies are always looking for new experiences, so they make great targets during Ramadan. If you have a restaurant or food delivery service, consider launching Ramadan promotions to target this audience. For example, you could offer delivery at a discount during the month. Or if you sell food items like dates, consider creating a special Ramadan package with some of your best-selling items.

2. The Spiritual One

Ramadan is an important time for Muslims, as they fast from dawn until dusk during the ninth month of the Islamic calendar. During this time, searches for “religious app downloads” increased by 1860% year-on-year since the beginning of Ramadan. Meanwhile, “donations and charitable giving” reached an all-time high on Google Search and YouTube.

These figures show that people are looking for spiritual ways of connecting with each other during this holy month, and businesses should take note of this trend in order to better reach their target audience. like creating Islamic advertisements or social media posts that can help strengthen their faith.

3. The Healthy One

People care more about their health during Ramadan than any other month. They try to eat healthier food by including more fruits, vegetables, nuts, and seeds in their daily diet. If you own a restaurant or a food stall, you can promote yourself as a healthy eatery during this holy month by putting posters on your storefronts or even on social media pages like Facebook or Instagram. This will help attract many people who want to eat healthy during this holy month.

4. The Community-Driven

Muslims are more involved in being connected to the community by participating in activities run by the local mosques and/or community centres. These can include large donations such as monetary gifts or meals intended for the breaking of the fast.

Ramadan can be a catalyst for community building by creating opportunities for Muslims and non-Muslims alike to connect with each other and participate in relevant events or activities. Creating content that promotes community building, offers relevant products and services, or fosters engagement.

You could also engage your brand / business by having a collaboration with mosques and community centres to help build stronger connections with this group.

Conclusion

Once you’ve identified your Ramadan audience, get in contact with the Neu Entity expert team to help you reach your Ramadan audience effectively.

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