How to Create a Winning Social Media Strategy for Ramadan 2023

28 February 2023

Ramadan is the most important month in the Muslim calendar. It’s a time to fast and reflect, but it’s also a time for family, food, and celebration.

For Muslims around the world, Ramadan is a chance to come together and spend quality time with loved ones. It’s a time when we can all give back to those less fortunate and share our blessings with others.

Ramadan also provides a prime opportunity for companies to tap into this market and create a winning social media strategy.

However, creating a successful social media strategy during Ramadan requires a clear understanding of your audience, well-defined goals, and a carefully planned content strategy. In this article, we will explore how to create a winning social media strategy for Ramadan 2023 by outlining key steps that businesses can take to engage with their audience effectively and build lasting relationships through social media.

The Importance of Social Media during Ramadan

Social media has become a vital tool for Muslims during Ramadan. It allows them to connect with each other, find Ramadan-related activities in their local area, and learn about new products or services that may be useful for their Ibadah during this month.

According to the latest research from Meta, approximately 13.4 million people use Instagram to interact with their connections and community during Ramadan. This means that brands need to ensure they have a social media strategy in place for Ramadan if they want to reach this growing audience.

Tips to Create A Winning Social Media for Ramadan

Here are some tips on how you can create a winning social media for Ramadan:

1. Understand Your Audience

This is perhaps the most important point. If you don’t know who your audience is and what they want from you, it’s unlikely that you’ll have success with your strategy. Before putting together any content plan or campaign ideas, spend time researching who your target audience is and what they like to see from brands during Ramadan.

Here are three key points for you to have a better understanding of your audience:

Demographics of Ramadan audiences

Understanding the demographic characteristics of your target audience during Ramadan can help you tailor your content to their specific interests and needs. For example, if your audience is primarily young adults, you may want to focus on creating content that resonates with their interests and values.

Understanding the target audience’s behavior during Ramadan

During Ramadan, Muslims observe fasting, prayer, and charity, which can significantly impact their online behavior. Understanding how your audience’s behavior changes during Ramadan can help you plan your content and social media strategy accordingly.

Identifying the key platforms where your audience is active

Knowing which social media platforms your audience is most active on during Ramadan can help you focus your efforts and maximize your reach. For example, if your audience is more active on Instagram than on Twitter during Ramadan, you may want to prioritize your efforts on Instagram and tailor your content to that platform’s features and functionality.

2. Set your goals

The first step in setting your goals is to define what you want to achieve during Ramadan. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, you may want to increase your social media following by a certain percentage or generate a specific number of leads or sales through social media during Ramadan. You can read more about how to set your business goal here.

Your Ramadan social media goals also should align with your broader business objectives. For example, if your business objective is to increase revenue, your Ramadan social media goals should focus on driving sales or generating leads through social media.

On the other hand, if you want to build awareness about your brand among potential customers, then your social media strategy should focus on increasing brand awareness through different types of content such as photos or videos.

3. Focus on video content

Meta research shows that 65% of shoppers or observers spend more time watching video content during Ramadan and Eid-ul-Fitr. Video content has become increasingly popular on social media, as it allows brands to engage their audience with visually compelling and emotionally resonant stories. Consider creating videos that showcase your brand values, highlight your products or services, or provide useful information to your audience.

6 Tips to Create Video Content for Your Business

Here 6 tips for you to create video content for your business

1. Choose your target audience and find out where and how they spend their time
2. Decide what type of video you want to create
3. Choose the best platform to distribute your video.
4. Decide if you want to produce marketing videos yourself or hire a professional videographer to do it for you
5. Keep it simple and straightforward
6. Use real people whenever possible

You can read more about Create a Video Marketing Strategy here.

4. Engage with Your Audience

Building relationships with your audience through social media is key during Ramadan. You can do this by helping them understand the spirit of the month or by providing them with valuable content that they will find useful or interesting. To meet these expectations, consider offering helpful resources, such as recipes, tips, or stories that relate to Ramadan.

You can also ask them what they want from your brand during this period and make sure that their needs are met as much as possible. By engaging with your audience, you will be able to create trust with them and build long-term relationships through your brand.

5. Measure Your Success

It’s important to know whether your content is resonating with your audience. Consider experimenting with different posting times and frequencies, and use analytics to track the engagement and conversions of your posts. This can help you fine-tune your strategy and optimize your results.


By following these tips, you can create a social media strategy that resonates with your audience and drives results. With Ramadan 2023 fast approaching, now is the time to start planning and implementing these strategies to ensure that your business makes the most of this important period.

If you need more guidance or support in your Ramadan marketing efforts, reach out to our team of experts at Neu Entity.

Related Articles

Branding Vs Design

Branding Vs Design

Discover why understanding the battle of Branding vs Design is the key to unlocking business success. Get ready for

Let’s Talk!

If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.