Real estate agents are always looking for new ways to create content.
From blog posts to videos and infographics, it’s critical that you have a content strategy in place, so you know what types of content to create.
A good content strategy can also help your business stay relevant in the eyes of your audience and search engines alike. But what exactly is it? And how do you create one that works for your business?
What is Content Strategy?
Content strategy refers to how you create and share content across all channels. It encompasses all of the ways you plan, create and distribute content to meet both short-term goals (e.g., driving traffic to your website) and long-term ones (e.g., establishing trust with potential buyers).
Content Strategy Planning
Before you start creating an effective real estate content strategy, it’s important to ask yourself some questions. Here are the questions to ask as you’re planning your content strategy:
1. What problem(s) are you solving for your audience?
2. What content formats will you use? Will it be blog posts, video or something else?
3. How frequently will you publish content? Once a week? Once a month? Once every six months?
4. Who will write the copy for each piece of content? Will it be done internally or outsourced to a freelancer?
How to Develop a Real Estate Content Strategy
Here are some tips for creating an effective real estate content strategy:
1. Run a content audit
The first step in developing a new content strategy is understanding what you already have on your site and which pieces are performing well — and which aren’t. This will help you determine where there’s room for improvement and where you should focus more energy moving forward.
2. Create buyer personas
Identify the different types of buyers that are likely to be interested in your product or service — whether they’re first-time homeowners, empty nesters or small business owners — and create buyer personas for each group. This will help you tailor your messaging to specific audiences, which can help improve engagement rates and conversions on your site. You check this guide about How to create your Buyer Personas.
3. Start generating ideas
The first step in generating ideas is brainstorming.Write down all the ideas that come to mind. Write down anything and everything that comes to mind about real estate, whether it’s related or not.
Once you have a long list of ideas, go through and pick out the ones that seem like they would be interesting or valuable for your audience. You can even write down why each idea would be interesting or valuable. This will help you find some topics that might not have occurred to you before.
Having trouble thinking of ideas? Check some ideas in this article Content Marketing Ideas or you can see list of a few tools to help get your thoughts flowing.
1) IMPACT’s Blog About ______ Generator
2) What is the Question?
3) Google Keyword Planner
4) Buzzsumo (or similar tool like SEMrush or Ahrefs)
5) Twitter search
4. Create a content calendar
A content calendar helps you plan out your blog posts, social media updates, videos and newsletters in advance so that you’re always publishing fresh, relevant content on a regular basis.
Your calendar should include the topics you want to cover, the dates when those topics will be relevant and what types of media you plan on using (blog posts, videos, infographics). The more specific your plan is, the easier it will be to create compelling content on a regular basis. You can check this post about How to Create a Social Media calender.
Once you’ve got a content strategy in place and are organized for success, it’s time to get down to business with the actual development of your content. Work with Neu Entity to develop a plan of action for your real estate content strategy. Whether you’re looking for ways to improve the consistency and quality of your in-house content or you’d rather outsource your content creation altogether, we have the expertise needed to help make sure that your brand gets the word out about its latest news and developments in an engaging and effective way.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.