One of the most overlooked tactics for attracting new customers is thought leadership marketing. This tactic isn’t the easiest route, but it’s usually worth it in the end. Thought leadership marketing essentially comes down to your ability to offer a lot of value to people and stand out from your competitors. With consistent work to create quality content, you can get positive reviews that will make you the go-to person in your industry.
Thought leadership marketing is the latest trend that promises to drive traffic, leads, and customers to you. But what exactly is thought leadership marketing? How does it help your business?
What is Thought Leadership Marketing
Thought leadership marketing is about sharing your knowledge with others and building a community of followers. It’s about positioning your brand as the go-to solution for a particular problem or issue. And it’s about creating a strong point of differentiation that will make your company stand out from the crowd. The key to successful thought leadership marketing is consistency. Even if you’re just starting out, you should be able to put together a basic blog on your website that provides valuable information to your audience. It doesn’t have to be fancy or elaborate – in fact, complicated websites with multiple pages and flashy graphics can sometimes work against you because they distract your prospects from the content you’re trying to share. You should also be thinking about ways to get the word out about what you’re doing. Inbound efforts like blogging, social media and search engine optimization are all excellent ways to help people find the information they need, but you’ll also have to reach out and connect with people in other ways.
How does it help your business? “Thought leadership marketing” is a term used in marketing and public relations. It’s a really important part of any business. Whether you do PR on your own or hire someone else to do it, this article will give you some great information about how to get started. In a nutshell, thought leadership means that you’re sharing “best practices” and insight into a sector (your industry) with your target market (the people who need what you sell). This can happen in the form of blog posts, ebooks, webinars, etc. The purpose is to build trust and credibility. Plus, if you have an audience, you can eventually turn them into customers by offering them something that’s relevant to their needs. What does this have to do with marketing? Well, for one thing, when done well, thought leadership content can attract new prospects who are interested in learning about your company and its offerings. And if those prospects trust you enough after reading your thought leadership material, they may make a purchase from you at some point down the line. Another huge benefit of thought leadership content is that it establishes you as an expert in your field—someone who knows what he or she is talking about and can be trusted
Why Thought Leadership?
Thought leadership is one of the most effective ways to become an authority in your industry and make yourself irresistible to potential clients. This strategy involves providing information that is thought-provoking, informative, and actionable—to people who have a genuine interest in reading it. Thought leaders are people who can be trusted to give advice because they have been thoughtfully researching and testing ideas for years. Thought leadership marketing is about creating content that your ideal clients will consider valuable. It establishes you as a credible source of information and thought leadership for your niche. By publishing your thoughts on a regular basis, you will establish yourself as a leading expert in your field. There are several major benefits of becoming an authority in your industry:
1. You’ll build credibility with potential clients.
2. You’ll attract new leads.
3. You’ll increase sales.
4. You’ll earn more referrals.
5. You’ll separate yourself from competitors
6 You’ll Have your Brand Identity(link to https://neuentity.com/brand-identity/)
How to Develop your Thought Leadership Strategy
Thought leadership is a marketing strategy that helps you become the go-to expert in your industry, and it’s a powerful way to build credibility and grow your business. Trying to define thought leadership can make your head hurt. What does it mean exactly? How do you get started? What does it look like in practice? Here are five important things to consider for your own thought leadership strategy.
1. Define your Target
Who are you trying to reach? Is it a certain industry? A specific corporate role such as the CEO or CFO? Referral sources as well as target clients? When you know whom you are trying to reach a lot of other specifics start to fall into place. But a word of caution is in order. Don’t be overly broad in your targeting. The narrower and more specific you can be the faster you will progress. Focus drives faster progress.
2. Research Your Market
Research is key to the success of your thought leadership marketing. It’s important to do your research before you start crafting your content so that you can make sure it’s relevant to your target audience and in line with their business challenges and important issues. The more information you have about your target audience and their challenges, the easier it will be to position yourself as an authority in the eyes of your target audience. Researching your target audience is also an excellent way to gain more content ideas and topics that align with their biggest concerns. If you want to create quality content, you need to know what it’s based on! You should also pay attention to how you present your findings. Make sure you include references whenever possible so that others can easily verify the information you’re presenting. You don’t want people thinking you’re just trying to deceive them in order to win their trust! This can be a common problem with thought leadership marketing, so do everything you can to avoid it.
3. Specify your Areas of Expertise
It’s easy to be an expert in everything. Just think about your hobbies and interests and you’ll see what I mean. But as a business owner, you don’t have the time or the budget to be an expert in everything. You need to target one or two topics that your business could be based around. Note: Don’t be afraid to take on a broad topic, but try to break it down into some kind of niche. You should also try to identify an area of overlap between those topics and the important priorities of your target market. That way you can offer insights that are relevant and valuable to them, rather than just adding noise to the mix. The more narrow your niche, the faster your business will grow in terms of customer numbers and revenue generation. It all comes down to focus.*
4. Develop your Content Strategy
Your content marketing strategy is essentially a plan for what you are going to write about and how you will deliver it. Creating a content strategy will help you define the key messages that you want to communicate to your audience and the specific ways in which you will present those messages. A content marketing strategy is an essential part of a successful content marketing campaign, and can be used to develop your overall business goals. And you can create your Brand;s Moodboard to make you easier to develop your content strategy
5. Develop your Visibility Strategy
You need to develop your visibility strategy. Where will you make your valuable content visible to your target audience? This question can be partially answered by the research you conducted earlier. Where does your target audience turn for new ideas and inspiration? What publications do they read? What blogs do they follow? Who do they already turn to as thought leaders? Some of the most popular channels are listed below in order of how much time people spend interacting with them:
1) Social media (Facebook, Pinterest, Twitter, Instagram).
2) News websites (CNN, Fox News, local news).
3) Online magazines and newspapers (BuzzFeed, Huffington Post).
4) Email newsletters.
9) Mobile apps.
10) Traditional magazines and newspapers (NY times, WSJ).
Sites that provide a regular source of new information related to your target audience will help you reach them at the right time with valuable content that resonates with what they like to read about and are looking for. These outlets/channels also allow you to build deeper relationships with your audience by providing an avenue for two-way communication and engagement while maintaining a consistent presence. And you can also check how to grow your social media presence effectively here.
Thought leadership marketing is a great way for marketers to build customer trust, generate leads, and drive qualified sales opportunities. It also helps businesses position themselves as industry leaders, strengthening their brand and improving the perceived value of their products. However, without high quality and consistent thought leadership content, most of these benefits won’t be achieved.
Your challenge is to stand out above the fray. The way I see it, if you want to be a top dog, then you need a thought leadership marketing program. Call me old fashioned, but I think having an expert or two on your side—people who are respected leaders in their fields—is incredibly valuable. You’ll only reap the rewards if they reach far enough beyond your own confines.
Schedule a call with Us, we will help you to stand out above the fray.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.
Branding and Marketing Agency
+65 6240 6920
+65 9109 8033