FERDAUS AMZAH

Ferdaus is a branding specialist and designer with more than 16 years of experience in the industry.

Prior to founding Neu Entity, he serves as the APAC Lead Creative for a leading global HR SaaS company, and was involved in high profile projects such as the Singapore Airlines career portal, Allianz Singapore and Allianz Reinsurance (Global) corporate websites and Starbucks career portal (under Rustan Coffee, Philippines).

Find more about Ferdaus

Blog Posts

ILLUMINATE 2019

ILLUMINATE 2019

SMCCI proudly presents ILLUMINATE – a full day event organized by SMCCI for aspiring entrepreneurs. The conference aims to provide a platform for young entrepreneurs in Singapore and the region to share and develop their talents at the forefront of technology and start-up spaces in the various business fields.

Out of the Box 2019 Artificial Intelligence

Out of the Box 2019 Artificial Intelligence

As technology develops in leaps and bounds, it is no wonder that we now have technology which enables machines to act, think and work as humans. It is a field of study which looks to make machines “smart”.

UX and Branding — Why You Should Approach Them As One

UX and Branding — Why You Should Approach Them As One

UX and Branding — Here are two buzzwords we constantly hear since 2010 in mainstream business channels. Even though these are concepts that have existed decades ago (and some might argue, centuries), attention is brought to them in the last decade or so.

Why Seasoned Entrepreneurs Should Take Social Media Seriously

Why Seasoned Entrepreneurs Should Take Social Media Seriously

There is a massive adoption across social media. If you are a seasoned entrepreneur, chances are you’ve figured it out. If you haven’t already started utilising social media as a serious part of your marketing, we think you should consider it.

Why Brand Strategy is Crucial for your Business

Why Brand Strategy is Crucial for your Business

There are two words to the term ‘brand strategy’. Your brand is, simply put, the gut feeling someone has on your company. It is the opinion, perspective, image and understanding of your audience towards you.

Why do design quotes vary so much?

Why do design quotes vary so much?

I just got off the phone with a frustrated lead — she was so confused as to why quotes received from various designers and vendors vary so much.