In this article, we’ll journey to help you better understand Brand Collateral. Brand Collateral is the art of communicating a brand
FERDAUS AMZAH
Ferdaus is a branding specialist and designer with more than 16 years of experience in the industry.
Prior to founding Neu Entity, he serves as the APAC Lead Creative for a leading global HR SaaS company, and was involved in high profile projects such as the Singapore Airlines career portal, Allianz Singapore and Allianz Reinsurance (Global) corporate websites and Starbucks career portal (under Rustan Coffee, Philippines).
Find more about Ferdaus
Blog Posts
The Power of Branding: Unleashing the True Potential
The power of branding lies in its ability to influence consumer behaviour, build trust, and establish an emotional connection
Unlock the Power of Colors to Increase Your Sales!
By understanding the psychology of color, you can create a powerful marketing campaign that leaves a lasting impression
The Neu Entity Guide to Brand Equity
Brand equity refers to the intangible value and worth that a brand possesses in the eyes of consumers and the market.
Brand Positioning: The Key to Standing Out in a Competitive Market
Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo…
Branding Vs Design
Discover why understanding the battle of Branding vs Design is the key to unlocking business success. Get ready for
Building a Strong Corporate Branding
In this article, we’ll uncover the magic behind corporate branding and why it’s an absolute game-changer for your success.
The Ultimate Guide to Build a Brand for Your Business
Create a brand that truly represents your business. Get started on this journey to build a brand that will make your business unforgettable.
A Guide to Using the Value Proposition Canvas Template
Value Proposition Canvas can help you develop a customer-focused approach to your business. Download Value Proposition Canvas Templates here
Brand Architecture and Why its Important for business owners
This article provides a snapshot of four types of brand architectures and when it makes sense to adopt them