Social media has become an integral part of our daily lives — we use it to connect with friends, family and coworkers. Businesses have been slow to adopt social media as a marketing tool, but now that they’ve realized its potential, they’re quickly catching up.
If you’re just starting out in social media marketing or are looking for a few tips to get started for your business, we’ve compiled some helpful knowledge to beef up your accounts.
1. Create a Social Media Plan
When creating your social media plan, keep in mind what you want the outcome of each post to be. Do you want people to engage with it? Do you want people to click on something? Do you want them to buy something? These are all things that should be considered when creating a social media strategy. And don’t forget about engagement! You want your followers to respond back so that they feel like they’re part of the conversation and not just watching from afar.
2. Share interesting content (text, images, videos)
This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this is true in social media as well.
If you share interesting and useful content you can get more re-shares, more visitors to your website, and under some conditions more customers as well.
To create great content you need to know your target audience very well, understand their needs and wants, and what are their biggest problems in life. Once you do this you will be able to create valuable content that they will want to share with others because it solves their problems or teaches them something new.
3. Post Regularly (But Not Too Much!)
It’s important that you post often enough so that people don’t forget about you or lose interest in what you’re doing. However, it’s equally important not to post too frequently, because your followers will get tired of seeing the same thing over and over again.
The best strategy is to post regularly, but not too often. Posting every day or even every other day is a good idea for businesses that are just starting out, as it will help build a strong following from the beginning. However, as your business grows and more people start following you on social media, you should consider posting less frequently — perhaps once or twice per week — for maximum effect.
4. Use Hashtags
Hashtags are one of the most powerful tools available when it comes to reaching an audience on social media. They allow users to search for specific keywords and find content related to those words — even if they’re not connected to you directly! For example, if one person posts an image with the hashtag #FashionTips in their caption, anyone searching for fashion tips can see it.
Even if they don’t follow you or don’t know who you are, they can still see your post. This is especially important when trying to reach a larger audience — but it also works well for smaller groups. You may be able to use hashtags to reach people who aren’t following you or your brand but still have interests in what you offer.
So put these social media marketing tips to work for you! Effective social media marketing is an often overlooked component in marketing strategies, but it has the potential to drive traffic and help to create a strong online brand. If you find yourself with questions about how to get started with your own social media marketing campaign, feel free to contact us at Neu Entity today.
If what you see here is relevant for you and can help you grow your business or organisation, we’d love to discuss further with you. Drop us a message or schedule an appointment with us.