Brand equity refers to the intangible value and worth that a brand possesses in the eyes of consumers and the market.
FERDAUS AMZAH
Ferdaus is a branding specialist and designer with more than 16 years of experience in the industry.
Prior to founding Neu Entity, he serves as the APAC Lead Creative for a leading global HR SaaS company, and was involved in high profile projects such as the Singapore Airlines career portal, Allianz Singapore and Allianz Reinsurance (Global) corporate websites and Starbucks career portal (under Rustan Coffee, Philippines).
Find more about Ferdaus
Blog Posts
Brand Positioning: The Key to Standing Out in a Competitive Market
Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo…
Branding Vs Design
Discover why understanding the battle of Branding vs Design is the key to unlocking business success. Get ready for
Building a Strong Corporate Branding
In this article, we’ll uncover the magic behind corporate branding and why it’s an absolute game-changer for your success.
The Ultimate Guide to Build a Brand for Your Business
Create a brand that truly represents your business. Get started on this journey to build a brand that will make your business unforgettable.
A Guide to Using the Value Proposition Canvas Template
Value Proposition Canvas can help you develop a customer-focused approach to your business. Download Value Proposition Canvas Templates here
Brand Architecture and Why its Important for business owners
This article provides a snapshot of four types of brand architectures and when it makes sense to adopt them
Branding on Social Media : Unlocking the Power of Your Online Presence
Building a strong brand on social media is no longer an option, but a necessity for businesses that want to stay competitive
Brand Clarity Is Important And Here’s Why
Brand clarity is a crucial concept that every entrepreneur looking to increase brand awareness or implement effective brand should know
How Branding Works on Social Media
Building a strong brand on social media is no longer an option, but a necessity for businesses that want to stay competitive
