Branding Principles from COVID-19 Pandemic

Branding Principles from COVID-19 Pandemic

We are living through some really unique times. The COVID-19 virus is changing the world. While the numbers are alarming and a definite cause for worry, and amidst our precautions and our solidarity in fighting this together, I can’t help but observe several...
Brand Building, According to Scott Galloway

Brand Building, According to Scott Galloway

I watched a short video by this genius and wanted to share some points as I understood it. But if you want to catch the full, raw and unfiltered content, go on to the YouTube video. Prof Scott Galloway is a clinical professor of marketing at the New York University...
Brand Clarity Is Important And Here’s Why

Brand Clarity Is Important And Here’s Why

If you are an entrepreneur looking for ways to increase brand awareness or brand marketing, you must at the very least understand what brand clarity is and how it can affect your business as a whole. It goes without saying that branding is important in a business....