Branding Principles from COVID-19 Pandemic

Branding Principles from COVID-19 Pandemic

by | Mar 31, 2020 | Commentary

We are living through some really unique times. The COVID-19 virus is changing the world. While the numbers are alarming and a definite cause for worry, and amidst our precautions and our solidarity in fighting this together, I can’t help but observe several...
Brand Building, According to Scott Galloway

Brand Building, According to Scott Galloway

by | Mar 18, 2020 | Branding

I watched a short video by this genius and wanted to share some points as I understood it. But if you want to catch the full, raw and unfiltered content, go on to the YouTube video. Prof Scott Galloway is a clinical professor of marketing at the New York University...