Five Misconceptions of Branding [INFOGRAPHIC]

Five Misconceptions of Branding [INFOGRAPHIC]

Five Misconceptions of Branding [INFOGRAPHIC] What is Branding? Do you know what a Brand is? We believe that everyone knows what Branding is. They’re just bad at putting it into words. So we came up with a list of the most common misconceptions about Branding...
Marketing For Small Business Made Easy

Marketing For Small Business Made Easy

Marketing For Small Business Made Easy Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or...
3 Things Great Culture Can Do to Your Business

3 Things Great Culture Can Do to Your Business

3 Things Great Culture Can Do to Your Business Before we start talking about culture, let’s talk about what we mean by Great Culture within a company. The thing about culture is… different people have different perceptions on what makes a company culture...
What is Purple Cow : How to Stand Out Among Others

What is Purple Cow : How to Stand Out Among Others

What is Purple Cow : How to Stand Out Among Others Purple Cow, the book by Seth Godin, is considered one of the most influential books for marketers. It talks about how to create products that customers can’t ignore and makes you stand out among others. Imagine you...