How to Write a Value Proposition

How to Write a Value Proposition

by | Apr 25, 2022 | Commentary

How to Write a Value Proposition Value proposition is the focus point for all marketing activities – the bridge between customers’ needs and wants and your products or services, which are often totally different and unique for each client. So, if you want your...
Long Tail Keyword

Long Tail Keyword

by | Apr 22, 2022 | Commentary

Long Tail Keyword When it comes to your business, there are plenty of keywords you could be targeting. And sure you should have a main keyword which is the most popular search phrase or word that people are looking for when they visit your site or page. For example,...
How To Develop A Brand Voice In 7 Easy Steps

How To Develop A Brand Voice In 7 Easy Steps

by | Apr 19, 2022 | Commentary

How To Develop A Brand Voice In 7 Easy Steps Brand voice is a central aspect of marketing for companies, especially for those in the B2B space. In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is...
12 PRINCIPLES OF GOOD WEB DESIGN

12 PRINCIPLES OF GOOD WEB DESIGN

by | Apr 8, 2022 | Commentary

12 PRINCIPLES OF GOOD WEB DESIGN To help build trust, a website design should engage the visitor and interest them enough to want to explore the site further. Graphics, animation and sound should be used in moderation to better focus the user’s attention to what...