How to Write a Value Proposition
How to Write a Value Proposition Value proposition is the focus point for all marketing activities – the bridge between customers’ needs and wants and your products or services, which are often totally different and unique for each client. So, if you want your...
Value Proposition Canvas Template
Value Proposition Canvas Template When it comes time to really understand your customers – including their jobs-to-be-done, pains, and gains, as well as your offer to them – the Value Proposition Canvas is the tool of choice many growth marketers and entrepreneurs...
Long Tail Keyword
Long Tail Keyword When it comes to your business, there are plenty of keywords you could be targeting. And sure you should have a main keyword which is the most popular search phrase or word that people are looking for when they visit your site or page. For example,...
