Branding Architecture

Branding Architecture

Branding Architecture 27 April 2022 Amzah, Ferdaus Whether it’s financial, retail or healthcare, mergers and acquisitions have played a vital role in a brand’s survival strategy for today’s challenging consumer environment. Often touted for their competitive...
How to Write a Value Proposition

How to Write a Value Proposition

How to Write a Value Proposition 25 April 2022 Amzah, Ferdaus Value proposition is the focus point for all marketing activities – the bridge between customers’ needs and wants and your products or services, which are often totally different and unique for each client....
Value Proposition Canvas Template

Value Proposition Canvas Template

Value Proposition Canvas Template 22 April 2022 Amzah, Ferdaus When it comes time to really understand your customers – including their jobs-to-be-done, pains, and gains, as well as your offer to them – the Value Proposition Canvas is the tool of choice many growth...
Long Tail Keyword

Long Tail Keyword

Long Tail Keyword 22 April 2022 Amzah, Ferdaus When it comes to your business, there are plenty of keywords you could be targeting. And sure you should have a main keyword which is the most popular search phrase or word that people are looking for when they visit your...
Brand Positioning

Brand Positioning

Brand Positioning 19 April 2022 Amzah, Ferdaus What is Brand Positioning Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart...