6 Avoidable Mistakes in Digital Marketing

6 Avoidable Mistakes in Digital Marketing

by | Jun 22, 2017 | Commentary

6 Avoidable Mistakes in Digital Marketing 22 June 2017 Hanafi Mohd Sam Digital Marketing campaigns can give you a headache especially if it is not meeting its objectives. Learn how to avoid making the mistakes. 1. ANALYTICS, ANALYTICS, ANALYTICS Setting up proper...
Why Brand Strategy is Crucial for your Business

Why Brand Strategy is Crucial for your Business

by | Jun 12, 2017 | Uncategorized

Why Brand Strategy is Crucial for your Business 12 June 2017 Amzah, Ferdaus What is Brand Strategy? There are two words to the term ‘brand strategy’. Your brand is, simply put, the gut feeling someone has on your company. It is the opinion, perspective,...
Introduction to Digital Marketing

Introduction to Digital Marketing

by | Jun 9, 2017 | Commentary

Following up from a previous article I wrote on my blog (here), you’ll understand a little bit more on what branding is. If you don’t have an idea of what digital marketing is, on Wikipedia, it states that: Digital marketing (also known as data-driven marketing) is an...